The best law firm website examples all have one thing in common: clarity. They instantly show how the firm can solve a client’s problem, which builds trust and drives more inquiries.

Yet too many legal sites are cluttered or confusing, leaving stressed visitors without clear answers. Your site should do the opposite, making it simple for people to see how you can help and take the next step.

In this guide, I’ll share 7 real attorney websites that get it right and give you a step-by-step plan to create a professional site of your own.

Skip to the law firm website examples:

What Is a Law Firm Website (and Why Your Firm Needs One)

A law firm website is your firm’s digital office. It explains who you are, what you do, and how clients can reach you — available 24/7, even when your office is closed.

The core elements usually include a homepage, practice area pages, attorney bios, and a contact page. Many firms also add blogs, testimonials, or client portals to build trust and answer questions before the first call.

A strong website gives you visibility in search, makes your firm look credible, and brings in new leads. In fact, organic search drives up to 66% of call conversions in the legal industry, proving that people who find you online are ready to take action.

Without a professional site, potential clients may struggle to find you or question whether your firm can meet their needs. In today’s market, that missed opportunity can make a real difference.

My Favorite Attorney Website Examples from Real Law Firms

Looking at real-world designs is the best way to see what works. The following attorney websites all stand out for different reasons, from bold homepages to mobile-friendly layouts, and each one shows how smart design choices can help a firm win more clients.

1. Dynamic Homepage Hero: Bob Leonard Law Group

This law firm website sets a professional tone from the moment you land on the homepage. The bold hero image grabs attention right away, and the short tagline states the firm’s focus without overwhelming visitors with too much text.

It’s a strong balance between visuals and messaging that builds trust quickly.

To create a similar design, I would use a full-width hero section with a background image or video, then layer a headline and short subheadline that speak directly to the client’s needs.

Making sure the text contrast stays sharp is especially important, since around 2.2 billion people globally experience visual impairments. Good contrast helps ensure the site is easy to read and accessible to as many people as possible, no matter what device they use.

2. Mobile-First Layout: Easterling Family Law

This attorney website is designed with mobile users in mind, which is crucial since 53% of legal website visits now occur on mobile devices. The layout is responsive, the buttons are large enough to tap easily, and the sticky call-to-action at the bottom of the screen keeps the next step always visible.

This matters even more in family law, where visitors may be under stress and need a site that is simple to navigate and quick to use.

When building this type of design, I would start with a single-column layout for mobile, use readable font sizes, and test it across different devices. Keeping the call-to-action visible at all times helps make sure no opportunity for contact is missed.

3. Service Landing Pages: Feldman Law Group

What makes this law firm website effective is the way it organizes content by practice area. Instead of one generic “services” page, each area of law has its own dedicated landing page with a clear headline, tailored copy, and easy contact options.

This structure not only helps potential clients quickly find the information they need but also improves Search Engine Optimization (SEO) by targeting specific keywords for each service.

To build something similar, I would create a separate landing page for each service, use practice-specific keywords naturally in the headings, and include testimonials or case studies where relevant.

Linking related services together also helps guide visitors who may need more than one type of support.

Follow my step-by-step guide on how to create a landing page in WordPress to get started.

4. Smart Contact Form: ELG Estate Planning

This law firm website keeps the contact form front and center, making it easy for visitors to get in touch without scrolling. By limiting the form to just a few fields and adding a short, friendly message, the firm reduces friction and encourages more people to reach out.

For attorney websites, a well-placed form can make the difference between a visitor bouncing or converting into a lead. In fact, studies show that removing just one field can boost conversions by nearly 50%.

Keeping things simple is almost always better than overwhelming people with too many questions.

5. Client Portal Intro: Gonzalez & Morales Law Offices

This law firm website stands out by offering a secure client portal right from the homepage. The intro explains the benefits clearly, and the popup login form makes it easy for clients to access their case details without hunting through menus.

For firms that manage ongoing client relationships, a portal like this signals professionalism and builds trust. It also saves time by reducing repetitive support requests since clients can find documents and updates themselves.

To build something similar, I would dedicate a page to the portal, add a short overview of its benefits, and embed a simple login widget.

Follow my guide to learn how to create a client login page in WordPress.

6. Award-Winning Clean Design: Bick Law LLP

This attorney website shows how clean design signals confidence. The layout is simple, the photography is polished, and the brand colors stay consistent across each section. Nothing competes with the core message, which keeps attention on the work and the team.

To create a similar feel, I would start with a minimalist grid, limit the color palette to two or three brand shades, and use professional portraits.

Pair clear headlines with short copy, keep navigation uncluttered, and make sure spacing and typography are consistent from page to page.

7. Content-Rich SEO Homepage: Dolman Law Group

This law firm homepage works because it covers what new clients want in one place. It highlights core services, shows proof through reviews and results, and answers common questions with short, scannable sections.

The internal links and local phrasing help search engines understand the practice areas and locations served.

To build a similar attorney website, I would stack clear sections in this order:

• Hero
• Services
• Case results or reviews
• Attorney intro
• FAQs
• Latest resources
• Simple contact block.

I would use location terms naturally in headings, add internal links to practice pages, and keep each section short with one action to take.

Common Design Patterns Across the Best Law Firm Sites

The top law firm websites share the same core patterns. Use this as a quick checklist.

• Professional photos. Real team photos, consistent style, clean backgrounds.
• Clear, visible CTAs. “Call,” “Book a consult,” or “Email us” in the header and at section ends.
• Mobile optimization. Single-column layouts, readable fonts, large tap targets, fast load times.
• Trust signals. Awards, testimonials, reviews, case results (where allowed), and bar affiliations.
• Logical page structure. One H1 per page, descriptive H2s, internal links to practice areas and locations.

How to Build Your Own Law Firm Website

Once you’ve seen what the best attorney websites look like, the next step is building your own. The good news is you don’t need to hire a developer or learn code to get a professional result.

I recommend using SeedProd because it makes the process simple and fast. It’s a drag-and-drop WordPress website builder that lets you create full themes, landing pages, and service pages inside WordPress with a visual editor anyone can use.

Everything is built in, including templates, contact forms, testimonials, WooCommerce blocks, and even coming soon mode.

In my experience, SeedProd is lighter and easier to manage than other builders I’ve tried. Sites load quickly, work on mobile, and you don’t need a stack of extra plugins to get the features you need.

And if you want to launch even faster, SeedProd AI can generate a complete WordPress site in about 60 seconds based on your business description. From there, you just fine-tune the design with the drag-and-drop editor.

Here’s an example of how I did just that:

For full setup instructions, see our guide on how to create a WordPress website or how to build a WordPress website with AI.

FAQs About Law Firm Websites

Start Building Your Law Firm Website Today

The best law firm websites build trust fast and make it easy for clients to get in touch. Clear design, mobile-friendly pages, and strong calls to action all play a role in winning new business.

You can create the same results without coding. With SeedProd, you can launch a professional site in minutes and customize it for your firm.

You may also find the following guides helpful when building your legal website:

• How to Create a Contact Form in WordPress
• How to Create an About Page in WordPress
• How to Create a Meet The Team Page in WordPress
• How to Add Business Hours to WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

Free website builders sound like a dream, right? No upfront costs, no tech skills needed, just pick a template and you’re live.

But here’s the truth: most free website builders come with limits that can hold your site back. From forced ads to upgrade traps, the “free” part often comes at a price.

In this post, I’ll break down exactly what you get (and don’t get) with free website builders and why I’d never use one for a serious project.

TL;DR: Free website builders let you make a basic site, but they come with limits. You’ll see ads, miss key features, and often end up paying more later. For something more flexible, I recommend using SeedProd with WordPress.

What you’ll learn in this guide:

Free website builders usually lock you into templates and slap their branding across your pages. That might be fine for a personal project, but if you’re building anything professional, it’s a problem.

You’ll also miss out on core features like custom domains, marketing tools, ecommerce support, or full control over design and SEO settings.

And that’s just the start. Next, I’ll walk through the real pitfalls I’ve seen with free plans, and why they’re a bad idea for serious websites.

The Truth About Free Website Builders

Free website builders seem easy at first. Choose a design, type in your info, and your site goes live. But once you try to do more, you start running into limits.

I’ve seen this frustrate a lot of people. What starts as “free and easy” quickly turns into “stuck and inflexible.”

Here’s what you’re really signing up for with most free plans.

You Can’t Fully Customize Your Site

Free website builders often market themselves as drag-and-drop and “fully customizable.” But in reality, the features that matter most for customization are often locked away.

For example, when I tested Weebly’s free plan, I found only 7 templates in the “Personal” category. And when I tried to preview one, it led to a 404 error, which wasn’t exactly reassuring.

Inside the editor, you can change basic things like layout and text. But as soon as I needed custom fonts, a file upload form, or even HD video, I hit a paywall.

So yes, you can customize but only within strict limits. And those limits become obvious as soon as you try to build something that feels unique.

You’re Stuck With Forced Ads and Logos

Most free website builders force their branding onto your site, whether you want it or not.

That might include a “Powered by” badge in the footer, banner ads, or a branded favicon in the browser tab that you can’t change.

With Weebly’s free plan, for example, your site displays a Weebly favicon, and you have to upgrade to replace it with your own. It’s a small thing, but it instantly makes the site feel like a demo instead of a brand.

If you’re trying to look credible, forced branding works against you. Visitors notice and it makes your site feel unfinished.

You Don’t Control All Your SEO Settings

Some free website builders give you access to basic SEO tools, like page titles and meta descriptions, but they often stop there.

When I looked at Wix’s free plan, I could edit the essentials. But more advanced options, like setting a focus keyword or managing canonical tags, were locked behind an upgrade.

And some tools, like Google Sites, don’t offer any real SEO settings at all. There’s no way to add meta descriptions, search previews, or control how your pages appear in search engines.

You’re also stuck with a subdomain URL like yourname.wixsite.com/site-name, which isn’t ideal for branding or search visibility.

If your goal is to get found on Google, those limitations can quietly hurt your chances even if your site looks good on the surface.

For a quick look at what I use for SEO, here are my suggestions:

• Best WordPress SEO Plugins
• Top WooCommerce SEO Plugins

Your Site Will Be Slower and Capped on Traffic

Free website builders often use shared hosting, which means your site is competing with hundreds of others for the same resources. That can lead to slower load times, especially if your site grows.

In one comparison test by CyberNews, Weebly’s test site loaded in 2.6 seconds, while Wix took 8.4 seconds to fully load, despite both showing clean designs and minimal content.

These delays weren’t caused by user error, just platform performance.

Some free plans also come with soft traffic caps. If too many people visit your site, you may see throttled speeds or forced downtime.

If your goal is to offer a smooth experience or rank well in search, free hosting can quietly work against you.

To go down the self-hosted website route, see my guide on how to choose the best WordPress hosting.

You’ll Be Missing Key Features and Integrations

Most free website builders only give you a stripped-down version of their platform. The tools that actually help you grow, like ecommerce, analytics, or email marketing, are usually locked behind a paywall.

Take Webnode’s free plan as an example. There’s no direct integration with email marketing tools, which makes it harder for beginners to start growing their email lists.

You also only get 30 days of website analytics, so you lose visibility into your traffic after the first month.

You might be able to create a simple contact form, but not connect it to Mailchimp or track conversions in Google Analytics. Selling a product? You’ll likely need to upgrade just to accept payments or set up a shopping cart.

Even things like scheduling tools, member areas, or advanced galleries are often missing or limited in many free site builders.

So while your site may look fine at a glance, you’ll quickly hit a ceiling once you try to do anything beyond the basics.

You Won’t Get Real Support or Security

Free plans often come with minimal customer support. You might see FAQs or community forums, but live chat services, priority support, or phone help are usually reserved for paid users. When issues arise, you’re often stuck waiting for responses or troubleshooting yourself.

Security can also be thin. Many free builders rely on shared hosting without advanced protections. That setup means if one site on the server gets hacked, others might be at risk too.

Platforms like Webnode offer basic SSL protection, which is good. But they often lack advanced security features such as two-factor authentication or security plugins that come with more robust platforms.

That makes free website builders a risky option if you’re collecting user data, processing forms, or simply want reliable uptime and peace of mind.

You’ll Face Hidden Costs and Upgrade Traps

Free website builders often seem affordable at first, until you realize how quickly the costs add up.

Want to connect a custom domain? That’s an upgrade. Need ecommerce, better SEO, or extra storage? More upgrades. Even removing their branding usually requires a paid plan.

The tricky part is that you usually don’t see these limits until you’re deep into your site. At that point, switching platforms can feel overwhelming or risky.

I’ve seen people start with “free” and end up paying more each month than they would have with a paid website builder from the start.

Why I Use SeedProd Instead of Free Website Builders

After testing a bunch of free website builders over the years, I kept running into the same roadblocks — limited templates, upgrade walls, slow performance, and designs that just didn’t feel like mine.

That’s why I switched to SeedProd, the best drag-and-drop WordPress website builder, and honestly, I haven’t looked back.

With SeedProd, I can fully customize my pages without touching code. I can drag in opt-in forms, countdown timers, product grids, or anything else I need, and style it to match my brand. There are no platform logos or “powered by” messages baked into the design.

My pages also load faster than anything I built with free tools, which makes a real difference when I’m trying to keep visitors on the page or improve SEO.

Here’s an example of a Google Page Speed test I ran on my personal website that I built using SeedProd:

Since SeedProd runs on WordPress, I also get access to tools I actually use, like WooCommerce, Google Analytics, and my email provider.

SeedProd also has a free version that lets you build simple landing pages, which is perfect if you’re just starting out. But when you’re ready to grow, the paid plans give you the features you actually need, with pricing that’s clear from day one.

It’s been a better investment than any free builder I’ve used.

FAQs About Free Website Builders

Should You Use a Free Website Builder?

Free website builders might look appealing, but they come with trade-offs that are hard to ignore. You’ll run into limits on customization, forced branding, upgrade traps, and slow performance. These limitations often mean you’ll outgrow the free plan faster than expected.

If you’re building a casual site, a free plan might be fine. But if you want to grow, look professional, or build trust with visitors, it makes sense to choose a tool that gives you more control.

I use SeedProd because it gives me the freedom to build the site I actually want. You can start with the free version and upgrade only when you’re ready.

To get started, you can follow these easy step-by-step guides:

• How to Create a WordPress Website for Beginners
• How to Set Up an Online Store in WordPress
• How to Create an About Page in WordPress
• WordPress Search Engine Optimization: A Guide to Better Rankings
• How to Create a New Website Launch Marketing Plan
• How to Backup a WordPress Site (Step-by-Step for Beginners)

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

One of my favorite ways to make a WordPress site feel smarter is by tailoring the content on each page. You always want to show your visitors the most relevant information possible.

A fantastic way to do this is to add a different sidebar for different pages in WordPress.

This simply means the sidebar on your “About” page can serve a completely different purpose than the one on your blog.

It’s a small adjustment that makes your site look incredibly professional and work better for your visitors.

In this guide, I’ll show you how to set it up without writing any code.

Quick Steps:

Why Use Different Sidebars for Different Pages in WordPress

Before we jump into the steps, let’s talk about why this small change can make a big difference. A one-size-fits-all sidebar might work technically, but it often feels out of place on the wrong page.

When you customize your sidebars, you unlock all kinds of useful upgrades.

Here are some of the biggest benefits I’ve seen:

• Boosts Relevance
  You can show content that matches the page’s purpose. For example, related posts on your blog or your business hours and map on the contact page.

• Improves User Experience
  When visitors can quickly find what they need, they stick around longer and have a better experience. In fact, intuitive design can boost user retention by up to 60%, showing just how much a well-organized layout (like a targeted sidebar) can impact engagement.

• Looks More Professional
  A site that adapts its layout based on the page just feels smarter. It tells your visitors you’ve put care into the details.

• Guides Your Visitors
  Your sidebar is prime space for action. You can add a newsletter signup to your blog or a “Book Now” button on your services page right when users are most interested.

Making this one change really sharpens both the design and performance of your site.

How to Add a WordPress Sidebar for Different Pages with SeedProd

The easiest way to create and assign custom sidebars in WordPress is by using SeedProd, the best drag-and-drop website builder for WordPress.

With SeedProd, you can build completely custom themes, pages, and layouts, without writing a single line of code. It includes a powerful Theme Builder that lets you design headers, footers, sidebars, and more using simple visual blocks.

This means you can create a different sidebar for each page on your site, control exactly where it appears, and make changes anytime without touching your theme files.

Let me show you how it works step-by-step.

Step 1: Install and Activate SeedProd

To get started, go to the SeedProd website and log in to your account.

Click on the Downloads tab and download the plugin file to your computer. It will save as a ZIP file.

Note: There’s a free version of SeedProd, but I’m using the Pro version in this tutorial so we can use the Theme Builder.

Next, go to your WordPress dashboard and install and activate the plugin. For more details, please see our documentation on how to install SeedProd Pro.

Step 2: Create a Custom Theme

Now that SeedProd is installed, you can start building your custom WordPress theme.

In your WordPress dashboard, go to SeedProd » Theme Builder. At the top of the page, click the Theme Template Kits button.

You’ll see a library of professionally designed Starter Themes.

Pick a template that fits your brand. You’ll be able to change everything later in the drag-and-drop builder.

When you select a kit, SeedProd will automatically create all the core theme parts for you which include:

• Header
• Footer
• Single Post
• Page
• Sidebar
• And more

You can edit each part in SeedProd’s visual editor, so you can customize the layout without touching any code.

If you want a full walkthrough of how this works, check out our guide on how to create a custom WordPress theme.

Step 3: Create a Custom Sidebar Template

To show different sidebar content on different pages, you’ll want to create a new sidebar template based on your existing design so everything stays consistent.

First, find the Sidebar template part in your kit. This is the default sidebar that your theme uses whenever a page calls for one.

For this tutorial, we’re going to duplicate that sidebar and make a few changes so it’s tailored specifically for the Archives page instead of the blog page.

To do that, hover over the Sidebar template in the Theme Builder and click Duplicate.

You’ll now see a copy appear in your list of theme parts.

Click Edit Design on the duplicated version to open it in the visual builder.

Inside the editor, you can customize the layout however you want.

For my Archives page sidebar, I removed the opt-in form block, and replaced it with a recent posts block and some testimonials to highlight social proof.

To do this yourself, simply hover over a block and select the trashcan icon.

Then, go ahead and drag over the blocks you want to display in your custom sidebar.

This keeps the overall sidebar design consistent. It has the same fonts, spacing, and structure, but makes the content match the intent of the page.

For a more detailed walkthrough, see our guide on how to add a custom sidebar in WordPress.

Step 4: Add the Sidebar to a Page Layout

Now let’s go ahead and add your new sidebar to the right template.

The theme kit I’m using includes two templates that feature a sidebar:

• Single Post — used for regular blog posts
• Archives, Search Results — used for archive pages like category listings and search results

Right now, both of these templates are using the same default sidebar.

In this case, I want the Archives, Search Results template to use the new sidebar I just created. The one tailored for archive content.

To do that, find the Archives, Search Results template in the list and click Edit Design.

Inside the SeedProd editor, hover over the sidebar area until you see an orange toolbar appear. Click on that section to select it.

In the left-hand settings panel, you’ll see it say Editing: Template Parts.

From the Template Part dropdown, select the new sidebar template you created earlier.

You’ll see the layout update immediately, showing your custom sidebar in place.

When you’re happy with it, just click Save in the top-right corner.

That’s it! You’ve now assigned a different sidebar to your archive pages without changing what’s shown on blog posts.

Step 5: Save, Publish, and Enable Your Theme

Once your custom sidebar is in place, the last step is to make sure your theme is live on your site.

Go to SeedProd » Theme Builder in your WordPress dashboard.

At the top of the page, click the toggle that says Enable SeedProd Theme.

This will replace your current WordPress theme with the one you just built including your custom layout and sidebar assignments.

Now visit your site and navigate to an archive page (like a blog category or search results). You should see your new sidebar appear exactly where you placed it.

If you ever want to create more custom sidebars for other templates, just repeat the same steps.

Other Ways to Show Different Sidebars in WordPress

If you’re not using SeedProd, there are still a few other ways to show different sidebars across your WordPress site. These methods don’t offer the same drag-and-drop experience, but they can still work depending on your setup.

Use a Dynamic Sidebar Plugin

One option is to install a plugin like Custom Sidebars – Dynamic Widget Area Manager.

This lets you create multiple sidebars and assign them to different pages, posts, or categories using a simple dropdown interface.

• Pros: No code required, works with most themes
• Cons: You’re limited to widget-based layouts and don’t get full visual control like you do with SeedProd

Edit Theme Files (Code Method)

If you’re comfortable editing code, you can register custom sidebars and display them using conditional logic in your theme templates. However I don’t recommend this if you’re unfamiliar with coding.

• Pros: Total control over where and how sidebars appear
• Cons: Risky for beginners; changes can be lost if you update your theme without a child theme

Personally, I choose SeedProd every time. It’s the easiest option I’ve found, especially when you want full control over how your sidebars look and where they appear without touching a single line of code. Plus, it’s flexible enough to match whatever layout or design style you’re going for.

FAQs About Custom Sidebars in WordPress

Make Your Sidebars Fit Every Page

Using a different sidebar for different pages in WordPress is one of those small changes that makes a big impact. It gives your site a cleaner design, improves the user experience, and helps guide visitors exactly where you want them to go.

Personally, I use SeedProd for this because it makes the entire process quick and code-free. Plus, I can match the layout perfectly to each page’s purpose.

You can build custom page layouts and sidebars with SeedProd in just a few clicks, no developer needed.

You may also find the following guides helpful in customizing you WordPress site:

• How to Create a Custom Page in WordPress
• How to Change Blog Layout in WordPress
• How to Change Margins in WordPress
• How to Hide Page Titles in WordPress
• How to Add a Gallery to WordPress
• How to Add Custom CSS in WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

I once built a landing page that got tons of traffic but barely any signups. The headline was solid. The design looked clean. But the call to action? It just said “Submit.”

That one word was killing my conversions.

If your CTA doesn’t follow proven call to action best practices, even a great-looking page can fall short. Things like button text, color, placement, and nearby content all affect whether someone clicks or scrolls past.

In this guide, I’ll walk you through 10 simple ways to improve your CTAs, and show you how I’ve applied these tips to boost clicks on real landing pages.

Call-to-action best practices:

What Great CTAs Look Like (With Real Examples)

So, what does a high-converting call to action look like?

Here are three real examples that use smart copy, strong offers, and intentional design to drive clicks:

1. “Yes, Send Me the Free eBook!”

This CTA is personal, specific, and focused on value. It tells visitors exactly what they’ll get and uses first-person phrasing to make the action feel more direct.

2. “Get 30 Days of Free Yoga”

This one highlights a clear benefit and removes friction with the word “free.” It also appears in multiple spots on the page, which helps capture users who are ready at different moments.

3. “Show Me My Heatmap”

Instead of a generic button, this CTA speaks in the user’s voice. It tells people what to expect and reinforces that the result will be instant and useful.

Looking for more ideas? See these call to action examples you can’t help clicking for buttons, banners, and opt-ins that convert.

10 Call to Action Best Practices to Try Now

Improving your CTA isn’t just about writing better button text. It’s about understanding what makes people click.

I’ve tested dozens of variations on different pages. In some cases, changing just one word or moving a button slightly made a real difference in conversions.

But random guesses won’t help. These call to action best practices are based on what actually works and why.

Let’s start with placement, because where your CTA goes matters just as much as what it says.

1. Use the Right CTA for the Right Spot on the Page

Not every CTA belongs at the top of your page. Where you place it should match where your visitor is in their decision-making process.

Here’s a simple way to think about it:

• Top of the page: Use soft CTAs like “Learn More” or “See How It Works.” These work best for visitors who are just getting familiar with your offer.
  Middle of the page: Try a mid-intent CTA like “Start Free Trial” or “Download the Guide.” By now, your reader has more context.
• Bottom of the page: This is where to put high-intent CTAs like “Buy Now,” “Book Your Call,” or “Join Today.” They’ve seen the full pitch and are more likely to take action.

I’ve had good results using multiple CTAs on the same page, each matched to the section it appears in.

2. Write CTA Text That Focuses on the Benefit

Your CTA should answer one simple question: What will I get?

Benefit-focused text, like “Download My Free Guide” or “Start My Free Trial”, works better than vague commands like “Submit” or “Click Here.”

One test showed that clearly stating the benefit can increase conversions by up to 161 percent.

That’s because it speaks directly to what your visitor wants. Instead of telling them what to do, you’re showing them what they’ll get.

Tip: Try using first-person language when it fits.

3. Make Your CTA Visually Stand Out

Your CTA button should be impossible to miss. If it blends into the background, visitors are more likely to scroll past it than click.

Start by making the button feel clickable. Use a bold font, clear shape, and enough padding around the text. It should look like something that invites action, not like part of the background.

Spacing matters just as much. Add white space around the button so it has room to breathe. Avoid cramming it between other elements or placing it on a busy background.

Keep it clean, clear, and focused. A good CTA should draw the eye the moment the visitor is ready to act.

4. Choose Button Colors That Attract Clicks

Color plays a major role in whether people notice and act on your CTA. Here’s what to keep in mind:

A/B tests show that a high-contrast button can significantly outperform one that blends into the background. In one case, using a bold red instead of green increased clicks by 21% on the same page design.

That kind of gain comes purely from choosing the right color.

When choosing your CTA color:

• Pick a hue that stands out against your primary site palette.
• Use accessibility tools to ensure there’s enough contrast for all users.
• Stick to one attention-grabbing color per page to avoid visual competition.

Tip: SeedProd’s button styling options make it easy to test and update button colors without needing a developer.

5. Use Psychology to Boost CTA Performance

To make your CTA more compelling, tap into basic human psychology. Techniques like urgency, reciprocity, and social proof can all increase clicks.

Urgency gives people a reason to act now instead of waiting. Adding limited-time phrases like “Offer ends soon” can increase conversions by up to 332 percent compared to CTAs without urgency.

Reciprocity is about giving something before asking for action. A free guide, checklist, or trial makes people feel more willing to opt in or take the next step.

Social proof builds trust by showing that others have already taken action. Nearby testimonials, ratings, or real-time activity can make your offer feel safer and more credible.

Use emotionally charged words like “Now,” “Instant,” or “Exclusive” to add extra motivation.

6. Keep Your CTA Short, Clear, and Focused

Short CTA copy performs better because it’s faster to read and easier to act on. One study found that the average high-performing CTA contains just 3 to 4 words, which makes brevity a consistent trait in buttons that convert.

Your goal is clarity, not cleverness. Avoid vague phrases like “Click Here” or “Submit.” Instead, lead with an action word that matches the benefit, such as “Download Guide” or “Start Trial.”

Watch out for friction words that sound like effort or commitment. Terms like “Buy,” “Order,” or “Register” can create hesitation. Softer alternatives like “Get,” “Try,” or “See” often feel more approachable.

A helpful test: can someone understand your CTA in two seconds or less? If not, simplify it.

7. Test and Tweak Your CTA to Improve Results

The best CTAs come from testing, not guessing. A/B testing helps you compare two versions of a CTA to see which one actually gets more clicks and conversions.

Start small. Test one change at a time, like the wording, color, size, or placement of your button. Keep everything else the same so you can isolate what’s working.

One real-world example comes from Leadferno’s A/B test for Fox Pest Control. Simply replacing a standard phone-based CTA with a “Text With Us” widget led to a 201% increase in conversion rate.

In just over a month, leads tripled, without increasing traffic or changing the rest of the page.

If you’re using WordPress, you can follow this guide on how to set up A/B testing for landing pages to start gathering data.

Even small changes can lead to big results. Testing helps you build CTAs based on real user behavior, not assumptions.

8. Make Sure Your CTA Works on Mobile

More than half of web traffic now comes from mobile devices. If your CTA isn’t easy to tap, you’re missing out on clicks.

Interactive targets should be at least 44 × 44 CSS pixels, as required by WCAG 2.5.5 and recommended by Apple in its Human Interface Guidelines (HIG). For Android and Material Design, the minimum is 48 × 48 dp.

Spacing matters too. Buttons that are too close together or placed in cluttered layouts can lead to mis-taps. Some studies have found that poor mobile design leads to “rage taps,” where users tap repeatedly out of frustration.

To improve CTA performance on mobile:

• Use large, thumb-friendly buttons with plenty of padding
• Avoid stacking buttons too closely
• Keep your most important CTA near the bottom of the screen where thumbs can reach
• Test it on a real phone to make sure it’s easy to tap and read

Even a well-written CTA can fail if users can’t easily click it. Make it mobile-friendly, so every visitor has a chance to convert.

9. Add Helpful Copy and Proof Around Your CTA

Your CTA doesn’t exist on its own. The words and visuals around it shape how people feel about clicking.

A strong headline or subheadline can remind visitors of the value they’re getting. A short list of benefits reinforces the offer. And a trust badge or testimonial nearby helps build confidence.

Here’s an example of what that might look like:

Headline/Subhead

“Join our free trial. No credit card required.”

Bullet list

• Full access to premium features
• Cancel anytime in one click

Trust element

“Trusted by over 10,000 marketers”

This kind of supporting content answers key questions like “What do I get?” and “Can I trust this?” right at the point of decision.

When everything around the button supports the click, your CTA feels more natural and more convincing.

10. Use Proper Markup to Make CTAs Accessible and SEO-Friendly

Your CTA needs to be easy for people to use and clear for search engines to understand. That means writing good copy, but also using the right HTML structure.

Use Semantic HTML Elements

Always wrap your CTA in a <button> or <a role=”button”> tag. This tells assistive technology and search engines that it’s interactive.

Add ARIA Labels When Needed

If the button text is short or unclear, use an aria-label to add context.

Example:

<button aria-label=”Start my free trial”>Start Trial</button>

Make it Keyboard-Friendly

Your CTA should work for users who navigate with a keyboard. Make sure they can tab to the button and press Enter or Space to activate it.

Write Clear, Descriptive Text

CTAs like “Download the Free Guide” give search engines more context than generic phrases like “Click Here.” This also helps your content appear in rich results or AI summaries.

Clean, accessible markup helps your CTA reach more people and support your page’s visibility in search.

How I Built a High-Converting CTA With SeedProd

I’ve tested a lot of CTA tools, but for WordPress landing pages, I keep coming back to SeedProd.

It’s a drag-and-drop page builder that lets you create custom landing pages, opt-ins, and CTA sections without writing any code.

To build one of my favorite CTA sections, I started by opening the SeedProd editor and dragging in the Call to Action block.

From there, I updated the headline and button text to focus on the benefit. Instead of a generic label like “Submit,” I used “Get Your Free Trial,” and added a short subheadline to explain what the trial includes.

Next, I adjusted the button styling. I picked a bold color that stood out from the rest of the page and increased the font size so it would be easy to tap on mobile.

I also left plenty of white space around the CTA to make it feel clean and focused, and added a short testimonial underneath for extra trust.

SeedProd made the entire process simple. I could build and preview the full section in real time, with no need for custom code or extra plugins.

For a full walkthrough, see my guide on how to create a landing page in WordPress.

FAQs About Call to Action Best Practices

Ready to Build a CTA That Converts?

Strong CTAs don’t happen by accident. Every detail matters, from the words you choose to the color, placement, and context around the button.

By following these call to action best practices, you’ll give visitors more reasons to click and fewer chances to walk away. And with a tool like SeedProd, you can build, test, and improve high-converting CTAs quickly without extra plugins or code.

If you want to keep improving your landing pages, here are a few more guides I recommend. Each one focuses on a specific part of building high-converting CTAs and the pages around them.

• How to Add a Button in WordPress (Step by Step)
• Expert Landing Page Optimization Tips
• How to Build a Sales Page in WordPress
• How to Create a Lead Capture Page in WordPress
• How to Create a Squeeze Page in WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

I didn’t start using push notifications right away.

At first, I relied on email and social posts to bring people back to my site. But it didn’t take long to notice a problem. Most of those messages got ignored. Then I tried web push notifications, and the difference was instant. Visitors started coming back more often, clicking more links, and actually reading the updates I sent out.

Push notifications let you reach people even when they’re not on your website. You can send quick updates straight to their browser or phone. That means more return traffic, more engagement, and fewer people forgetting you exist.

In this guide, I’ll show you exactly how to add push notifications to your WordPress site. You don’t need any tech skills. I’ll walk you through my favorite tools, the setup steps, and how I use them to bring traffic back every week.

Quick Summary

In this guide, I’ll show you how to add push notifications to your WordPress site using PushEngage. You’ll learn how to:

It takes about 15 minutes to set up, and you don’t need to write any code

What Are Web Push Notifications?

Web push notifications are short, clickable messages that pop up on a user’s device. You’ve probably seen them appear in the top corner of your desktop or as a banner on your phone.

They don’t require an app or even an email address. When someone visits your website, they can choose to subscribe with one click. After that, you can send them updates anytime, even if they’re not on your site.

Here’s why I like them:

• They show up instantly
• People don’t need to open their inbox
• You can send them to specific pages or posts

They’re also way more effective than email. Web push notifications can get click-through rates of up to 28%, compared to only 1 to 2% for email.

It’s one of the fastest ways to reconnect with your visitors and keep them engaged.

Why Add Push Notifications to Your WordPress Site?

I started using push notifications because I wanted a faster way to bring people back to my site.

Emails were hit or miss and social media posts got buried. But people actually clicked push notifications. I could send out a quick update, and within minutes, I’d see a spike in traffic.

Since then, I’ve used push notifications to:

• Get eyes on time-sensitive content
• Send quick reminders during flash sales
• Reconnect with visitors who haven’t returned in a while

They’re part of my regular workflow now. I don’t send one for every post, just when I have something timely to share or a reason to bring people back.

It’s a quick way to reconnect without relying on email or social feeds.

Setting Up Push Notifications Using PushEngage

If you’re ready to try push notifications for yourself, PushEngage is the tool I use and recommend. It makes getting started simple.

PushEngage lets you send web push notifications from your WordPress site without touching code. It’s built for bloggers, store owners, and anyone who wants an easy way to reach their audience after they leave.

I use it on my own site because it’s quick to set up and just works.

Here’s how to get started.

Step 1: Create Your PushEngage Account

First, go to PushEngage and click the ‘Try Risk Free for 14 Days’ button.

The free plan covers up to 200 subscribers and 30 notifications a month. That’s enough to try things out and see how it works.

Next, create your account. You can sign up with Google or use your email.

After that, PushEngage will ask for a few details:

• Your website domain
• Industry and company size
• Credit card info

Once you’re in, you’ll land on the PushEngage setup wizard.

This is where you’ll:

1. Check your site name and URL
2. Upload a site icon for your push messages (192×192 PNG or JPG works best)
3. Confirm your time zone
4. Click ‘Save and Continue’

That icon shows up in every notification, so choose something that fits your brand.

Step 2: Connect PushEngage to Your WordPress Site

The next screen helps you connect your account to WordPress.

Simply click the ‘Install PushEngage WordPress Plugin‘ button.

This automatically redirects you to your website where you can login to your WordPress dashboard and install the plugin.

Once it’s active, you’ll see a notification in your dashboard prompting you to finish connecting your site. ‘Connect your site now’ to do this.

Then, on the next screen, click the ‘Connect Your Existing Account’ button.

PushEngage will open a new window and prompt you to confirm your site. Make sure the domain listed matches the one you added earlier. Then click ‘Let’s Get Started’.

From there, follow the prompts in the wizard. You can keep the default settings or tweak them to fit your preferences. When you’re done, click ‘PushEngage Dashboard’ to head back to WordPress.

Your site is now connected and ready to send push notifications.

Step 3: Create Your First Push Notification

To send your first message, go to PushEngage in your WordPress dashboard and click ‘Create’. In the dropdown, select the ‘Push Broadcasts‘ option.

This opens the push notification editor.

Start by filling out the basics:

• Notification Title: This is your headline
• Message: A short sentence to tell people what the update is
• Notification URL: The link you want them to click

You’ll see a live preview on the right as you type.

If you’re on a Business+ plan, you’ll also see options to:

• Show a large image at the top of your notification (works on desktop browsers like Chrome 47 and up)
• Set how long the notification stays visible, or keep it open until the user interacts with it

These extras are optional, but they can help your messages stand out.

When everything looks good, click ‘Save & Select Audience’.

For your first campaign, choose ‘Send to All Subscribers’. Then click ‘Send/Schedule’ at the top.

You can send the message right away or schedule it for later. Just keep in mind that scheduling and recurring messages require a paid plan.

Click ‘Send Notification Now’ to finish.

To make sure it worked, visit your site in a browser where you’ve subscribed. You should see the message pop up within seconds.

Step 4: Set Up Your Subscriber Prompt

Now you need a way for people to subscribe. This is where the opt-in popup comes in.

In your WordPress dashboard, go to PushEngage » Design.

You’ll see several popup templates. Choose one you like and toggle it to Active.

Then click ‘Edit Popup’. This will take you to the PushEngage website where you can customize the layout, text, and behavior.

Here’s what I usually update:

• The headline and message
• When the popup should appear (immediately, on scroll, after delay, etc.)
• How long to hide it if someone closes it

Once you’re happy with the design, click ‘Save & Choose Display Options’.

In the next screen, you can tweak the display rules, like cookie duration and trigger options. Then click ‘Save and Enable Popup’.

That’s it. Your opt-in prompt is now live.

To test it, visit your site in a private browser or log out and reload the homepage. You should see the prompt appear with your custom design.

When someone clicks ‘Allow’, they’ll be added to your PushEngage subscriber list automatically.

Pro Tip: Using SeedProd? Add PushEngage from the Builder

If you’re using SeedProd, you can drop in the Push Notification block while editing any page.

SeedProd will install the PushEngage plugin for you and guide you through the connection. You don’t have to leave the builder or set anything up manually.

It’s a quick way to turn on push notifications while you’re building pages.

Sending Push Notifications Automatically for New Blog Posts

You don’t have to send every push notification by hand. PushEngage can automatically send one every time you publish a new blog post.

To turn this on, go to PushEngage » Settings in your WordPress dashboard and click the ‘Auto Push Settings’ tab.

From here, toggle on Auto Push.

You can also:

• Show your post’s featured image in the notification
• Add multi-action buttons so people can click through to different pages or offers
• Choose a fallback icon if a post doesn’t have a featured image

Once you’ve saved your settings, every new post will trigger a push notification automatically.

If you want to customize the message for a specific post, scroll down in the WordPress editor to the PushEngage Push Notifications Settings section. You can change the title, message, and even choose which audience gets it.

When you hit Publish, your post goes live, and your subscribers get the notification right away.

Bonus: Set Up Drip Notification Campaigns

If you want to go beyond one-off messages, PushEngage also lets you create automated drip campaigns.

These are a series of push notifications that send on a schedule. You can use them to:

• Welcome new subscribers
• Promote a freebie or discount
• Share a multi-part blog series

You’ll need a Business+ plan to set one up. Go to PushEngage » Drip in your WordPress dashboard and click ‘Add New’.

Each message can have its own title, message, link, and image. You decide when it sends. That could be right after someone subscribes or a few days later.

You can also send different messages to different groups if you’ve created audience segments.

When you’re ready, click ‘Activate Autoresponder’. It will keep running in the background and send each message automatically.

Push Notification Best Practices

Push notifications are powerful, but they can backfire if you’re not careful. Here’s what’s worked for me, and a few things I’ve learned the hard way:

• Keep messages short and clear. You only have a few seconds to get someone’s attention. Stick to one goal.
• Don’t over-send. Two or three messages per week is usually enough. Sending more can lead to unsubscribes.
• Make the opt-in prompt work. If it’s not showing up, no one can subscribe. Always test it in a private window.
• Write like a real person. Skip the promo-speak and talk like you would in an email.
• Watch the data. PushEngage shows you what’s getting clicks and what’s getting ignored. Use it.
• Test in different browsers. I’ve missed obvious bugs by only checking Chrome. View your site as a new visitor to catch issues early.

If you’re not sure whether to send something, ask yourself if you’d click it. That question usually tells you everything you need to know.

Questions About WordPress Push Notifications

Should You Use Push Notifications?

Push notifications are one of the easiest ways to keep people coming back to your site. You don’t need to build a full email funnel or rely on social media posts that get lost in the feed. Just a quick message at the right time can bring your readers back.

PushEngage keeps things simple, especially if you’re already using WordPress. If you’re building your pages with SeedProd, the setup fits right into your workflow.

Whether you’re sharing blog posts, launching a product, or trying to stay top of mind, push notifications are worth trying.

Want to do more with your site traffic? Check out our tutorials on building landing pages, growing your email list, and boosting conversions.

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

If you build WordPress sites regularly, whether for yourself or for clients, you’ve probably run into this: one theme works well for a blog, but falls short when you need a store, a landing page, or a portfolio. Switching themes every time your needs change slows everything down.

That’s where multipurpose WordPress themes can help.

These themes give you one solid foundation to build different types of websites. I’ve used them for client portfolios, product launch pages, business sites, and even membership sites, all without starting from scratch.

In this guide, I’ll share my favorite multipurpose WordPress themes, based on real-world testing, design flexibility, and how well they handle different site types.

Summary of the Best Multipurpose WordPress Themes

Theme	Best For	Starting Price	Drag-and-Drop Builder?	My Rating
SeedProd	Full custom site design	$199/year	Yes (built-in)
Sydney	Business sites on a budget	Free	Yes (with Elementor)
Divi	Marketing and design-heavy sites	$89/year	Yes (built-in)
Neve	Fast-loading small business sites	Free	Yes
OceanWP	WooCommerce and detailed layouts	Free	Yes (with Elementor)
Ultra	Client sites with creative layouts	$59/year	Yes (built-in)
Blocksy	Block editor-based websites	Free	Yes (Gutenberg)
Indigo	Modular sites without page builders	$129/year	Yes (built-in)
Kadence WP	Performance-focused business sites	Free	Yes (Gutenberg + Pro blocks)
Inspiro	Photo and video portfolios	Free	Yes (with Elementor)

The Best Multipurpose WordPress Themes (Ranked)

I ranked these themes based on how they performed during real testing. Each one is strong in different areas depending on the type of site you’re building.

You’ll see a clear breakdown of what each theme is best for, along with screenshots, pros and cons, and my verdict to help you pick the right one.

1. SeedProd: Best for Total Design Control

Rating: 5/5 Stars

Pricing: Pro version starts at $199/year

Standout Features:

Drag-and-drop Theme Builder for full site control Pre-made theme kits and section templates WooCommerce and Easy Digital Downloads support Customizable headers, footers, archives, and single posts AI-powered assistant for faster setup

SeedProd is a powerful WordPress website builder that gives you complete control over your site’s design, layout, and structure, no coding required. You can build custom themes from scratch using its full-featured Theme Builder, or start with one of the included theme kits and tweak everything to match your brand.

It’s more than a page builder. With SeedProd, you can design the entire WordPress experience, including headers, footers, blog layouts, product pages, and more, all from one place.

My Experience

I use SeedProd for my personal website because it gives me full control over every part of the design, not just individual pages. The Theme Builder lets me create custom headers, footers, blog templates, and product pages without touching PHP or CSS.

I’ve also used it to build complete client sites from scratch. It’s fast, easy to work with, and doesn’t lock me into a single layout or style. If I want to redesign something later, I can do it without switching themes or redoing the entire site.

My Verdict

If you want to build a custom WordPress site without code, SeedProd is the best tool I’ve used. I trust it for both personal projects and client work, especially when I want a clean design workflow with no plugin clutter.

2. Sydney: Best Free Theme with Business Style

Rating: 4.5/5 Stars

Pricing: Free, with Pro version from $69/year

Standout Features:

Free version available in the WordPress repo Pre-built starter sites Built-in slider and hero header options Elementor compatibility WooCommerce-ready

Sydney is a free WordPress theme built for business websites, service providers, and freelancers who want a clean, professional look without paying for a premium theme. It comes with starter templates, full Elementor support, and just enough customization options to make it your own.

It’s a solid starting point if you’re launching a site on a budget or want something that works well with the free version of Elementor.

My Experience

I tested Sydney on a staging site to see how well the free version handled a typical small business layout. I used one of the starter templates and built a simple homepage with Elementor. Setup was quick, and everything felt stable and easy to work with.

The theme covers the basics well. I was able to add service sections, testimonials, and a contact form without needing extra plugins. It doesn’t give you full design freedom, but for a free theme, it performs better than most I’ve tested.

My Verdict

Sydney is a strong choice if you want a free theme that looks professional and works well with Elementor. It’s best for smaller business sites where you don’t need deep customization but still want a solid design foundation.

3. Divi: Best for Visual Design Flexibility

Rating: 4.3/5 Stars

Pricing: Starts at $89/year

Standout Features:

Visual drag-and-drop builder 2,000+ layout packs Built-in A/B split testing Global design settings Supports dynamic content and WooCommerce

Divi is a premium WordPress theme and page builder known for its highly customizable interface and massive library of design modules. It comes with its own front-end editor, layout packs, and built-in split testing, giving you tons of flexibility if you like designing directly on the page.

It’s a good choice if you want a theme that blends advanced styling tools with a visual workflow, especially for marketing-focused sites.

My Experience

I tested Divi to see how well it handled complex page layouts and global styling. The builder is packed with features, and it’s easy to move fast once you understand how the visual editor works.

It’s not as lightweight as some other themes, but it gives you a ton of design freedom. I was able to recreate marketing-style landing pages, custom service sections, and dynamic layouts without touching any CSS. The split testing and design controls are helpful if you’re building for conversions.

My Verdict

Divi is a strong option if you want a theme that prioritizes design freedom and page-level control. It’s ideal for freelancers, agencies, or marketers who care about layout precision and don’t mind a bit of a learning curve.

4. Neve: Best for Speed and Simplicity

Rating: 4.6/5 Stars

Pricing: Free, with Pro version from $69/year

Standout Features:

Lightweight and fast-loading Starter site library with business, blog, and shop layouts Compatible with Elementor, Gutenberg, Brizy, and more Custom header and footer builder WooCommerce-ready

Neve is a lightweight WordPress theme built for fast loading times and easy customization. It works with popular page builders like Elementor, Beaver Builder, and Gutenberg, and includes dozens of starter sites to help you launch quickly.

If you want something minimal that plays nicely with your favorite plugins and doesn’t slow down your site, Neve is a reliable choice.

My Experience

What stood out right away with Neve was how fast it loaded, even before I touched any performance settings. I ran a test site with no caching or optimizations and still got a snappy front page. That’s rare for a theme that works with so many page builders.

I also liked how straightforward the setup was. I could drop in a starter template, swap out the content, and have a working layout within minutes. It didn’t try to control every design decision, which made it feel more flexible than some of the heavier themes.

My Verdict

Neve is a solid pick for bloggers, freelancers, or small business owners who want a fast, clean foundation without a lot of extras. It’s one of the few themes that stays lean even after customization.

5. OceanWP: Best for Feature-Rich Customization

Rating: 4.4/5 Stars

Pricing: Free, with Pro version from $54/year

Standout Features:

Advanced theme panel with global styling Deep WooCommerce integration Custom post types and hooks support Elementor and Gutenberg compatible Free version includes dozens of features

OceanWP is a highly customizable WordPress theme packed with options for layout control, integrations, and page builder support. It includes a powerful theme panel, custom widgets, and deep WooCommerce features for store owners who need more than a basic setup.

If you like having lots of settings to fine-tune every part of your site, OceanWP gives you more control than most free themes.

My Experience

OceanWP took a bit more time to configure than the others I tested, but that’s because it gives you so many options. I spent time adjusting layout widths, disabling features I didn’t need, and experimenting with the header and footer settings.

It’s a theme I’d use when the design needs to be more custom, but I still want the flexibility of using Elementor. It also stood out in my WooCommerce testing. The built-in cart features, quick view, and product styling options are much stronger than most free themes.

My Verdict

OceanWP is a good match for users who want more built-in control and don’t mind spending a little extra time on setup. It’s especially useful if you’re building an online store or want to control layout details without writing code.

Here are some other WordPress ecommerce themes you may find helpful.

6. Ultra: Best for Designers and Agencies

Rating: 4.2/5 Stars

Pricing: Starts at $59/year

Standout Features:

Built-in drag-and-drop builder from Themify 60+ pre-designed layouts and smart sections Custom post types and animation effects Skins for different industries WooCommerce and SEO plugin friendly

Ultra is a flexible WordPress theme by Themify that’s built for designers who want more control over layouts, animations, and page structure. It comes with a drag-and-drop builder, pre-designed skins, and detailed styling tools that make it ideal for client work.

If you build a lot of sites and need reusable design tools that still look original, Ultra gives you a solid framework.

My Experience

I used Ultra to test how well it handled client-style layouts across different industries. Instead of starting from a blank canvas, I loaded one of the pre-built skins and quickly adjusted it to match a mock brand.

The builder was intuitive once I got used to the Themify interface, and I liked having access to advanced animation and layout settings without needing add-ons. It felt geared toward designers who want more than just drag and drop blocks.

My Verdict

Ultra is a solid choice if you’re designing multiple sites and want variety without building everything from scratch. It works well for agencies or solo designers who want to deliver polished sites fast without getting locked into a rigid layout system.

7. Blocksy: Best for Gutenberg Users

Rating: 4.7/5 Stars

Pricing: Free, with Pro version from $49/year

Standout Features:

Built for Gutenberg and FSE compatibility Live customizer with advanced styling options Header and footer builder Optimized for speed and accessibility Deep WooCommerce integration

Blocksy is a modern, performance-focused WordPress theme built specifically to work with the Gutenberg block editor. It offers advanced layout options, live preview controls, and smart integration with popular plugins like WooCommerce and WPForms.

If you prefer building with native WordPress blocks instead of third-party page builders, Blocksy gives you the flexibility you need without slowing things down.

My Experience

While testing Blocksy, I focused on how well it worked with the block editor alone. I didn’t install any builders — just Gutenberg and a few common plugins. The layout controls, global styling, and responsive previews all felt polished and fast.

It stood out for how smooth the workflow was without needing anything extra. The free version includes features you’d usually only find in premium themes, like header layout controls and post templates. It’s one of the few themes that makes Gutenberg feel like a full design tool.

My Verdict

Blocksy is a great choice if you want to stick with Gutenberg and still have full control over your design. It’s ideal for developers, bloggers, and site owners who want a clean, fast theme that doesn’t rely on third-party builders.

8. Indigo: Best for Modular Site Building

Rating: 4.1/5 Stars

Pricing: Starts at $129/year

Standout Features:

Drag-and-drop modules instead of templates Clean, minimal aesthetic Modular system for mixing and matching page sections No need for page builders Good performance and mobile responsiveness

Indigo is a premium WordPress theme by Artisan Themes that uses a block-based module system for building custom layouts. It’s designed for users who want design flexibility without the bulk of a full page builder plugin.

Instead of relying on one huge template, you can build your site using drag-and-drop modules that cover specific page sections, like testimonials, portfolios, pricing tables, and more.

My Experience

I tested Indigo by building a mock portfolio site using just the built-in modules. I didn’t install a page builder or extra layout plugins — everything I needed was already included.

What I liked most was how easy it was to swap out sections and adjust the layout without starting over. It felt different from most themes I’ve tested, with a more curated and design-first approach. It’s not as flexible as a full theme builder, but it’s great for getting a professional look quickly.

My Verdict

Indigo is a good pick if you want an easy way to build good-looking pages without touching code or installing bulky page builders. It’s especially useful for creatives, coaches, and small businesses that want a polished site with minimal setup.

9. Kadence WP: Best for Lightweight Custom Design

Rating: 4.6/5 Stars

Pricing: Free, with Pro version from $79/year

Standout Features:

Lightweight and accessibility-ready Visual header and footer builder Starter templates for blogs, shops, and services Global typography and color controls WooCommerce support built in

KadenceWP is a flexible, performance-focused WordPress theme built for speed, accessibility, and design control. It includes a header and footer builder, global design settings, and a library of starter templates for blogs, businesses, and online stores.

Kadence is a strong option if you want a fast-loading theme that still gives you room to customize layouts and style without using a bloated page builder.

My Experience

When I tested Kadence, I wanted to see how much I could do without installing extra design tools. I built a service page using just the Kadence blocks and customizer, and I was impressed by how much control I had over spacing, fonts, and layout.

It felt like a theme made for power users who still want a simple interface. I didn’t run into performance issues or bloat, and the default styles looked clean without needing much tweaking.

My Verdict

Kadence is a great choice if you care about speed and accessibility but still want detailed control over your site’s design. It’s ideal for freelancers, consultants, or anyone building a site without relying on a page builder.

10. Inspiro: Best for Image and Video Portfolios

Rating: 4.3/5 Stars

Pricing: Free, with Pro version from $69/year

Standout Features:

Fullscreen video and slideshow headers Built-in portfolio post types YouTube and Vimeo integration Elementor-ready WooCommerce compatible

Inspiro is a creative WordPress theme built for photographers, videographers, and agencies that rely heavily on visual content. It features fullscreen video backgrounds, gallery sliders, and portfolio templates designed to highlight high-quality media.

If your site is built around visuals instead of text, Inspiro gives you the tools to make your work stand out.

My Experience

For Inspiro, I focused on testing media display features. I uploaded a sample video header and built a basic portfolio layout using the built-in content blocks. The full-width visuals looked sharp, and the loading performance stayed smooth even with high-res content.

It’s clearly designed for creators who want to show work, not just talk about it. I didn’t need extra gallery plugins or custom styling to get something polished. If media is the focus of your site, it does a lot of the heavy lifting for you.

My Verdict

Inspiro is a great pick for creative professionals who want to showcase photos or videos without complicated setup. It’s not for everyone, but if visuals are your brand, this theme makes them the star.

You may also like these top portfolio WordPress themes for inspiration.

FAQs About Multipurpose WordPress Themes

What I Recommend After Testing Them All

Multipurpose WordPress themes are a smart choice if you want more flexibility, fewer plugins, and faster setup. Instead of starting over every time your site changes, you can reuse the same theme and just swap out what you need.

Each option on this list has something different to offer. Some are better for speed, others for design freedom or ecommerce. The right one depends on how you work and what kind of site you’re building.

Personally, I keep coming back to SeedProd. It gives me full control over my site design without touching code, and I can build complete themes, landing pages, and WooCommerce layouts in one place.

Try SeedProd to design your own custom WordPress theme today.

If you’re looking for more help creating your WordPress website, you’ll find these guides useful:

• How to Create a Real Estate Website in WordPress
• How to Make a Travel Website in WordPress
• How to Build a Personal Trainer Website in WordPress
• How to Make a Wedding Website in WordPress Step-by-Step
• How to Build a Church Website in WordPress Without Tech Skills
• How to Design a Restaurant Website Step-by-Step
• How to Create a Photography Website in WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

WooCommerce is secure by default, but that doesn’t mean your store is fully protected. Without a few extra steps, your site can still be vulnerable to things like fake registrations, unwanted bots, or even lockouts.

When I first noticed these problems, I wasn’t sure what I’d missed. I thought everything was set up correctly. But looking good on the surface isn’t enough if your site’s backend isn’t guarded.

Most beginners don’t realize how easily automated attacks can probe for weak spots. Outdated plugins, weak login forms, or missing SSL certificates quietly invite trouble.

In this guide, I’ll walk you through how to protect your WooCommerce store with practical, beginner-friendly steps that actually work.

Table of Contents

Why Secure Your WooCommerce Site?

WooCommerce powers over 4.6 million live stores. That kind of popularity makes it a common target for hackers and bots looking for weak spots.

If your store isn’t properly secured, you risk more than just technical headaches. You could lose customer trust, miss out on sales, or even have your site flagged as unsafe by search engines and browsers.

Security issues can lead to fake orders, locked accounts, and downtime, all of which hurt your reputation and your bottom line.

The good news is you don’t have to be a security expert to protect your store. A few straightforward steps will close the most common vulnerabilities and keep your business running smoothly.

Steps to Secure Your WooCommerce Site

There’s no one-click fix for store security, but a few simple steps can go a long way. Start at the top and work your way down. Each one adds a layer of protection that helps keep your store safe and trustworthy.

1. Use a Strong Hosting Provider

Good hosting isn’t just about speed or storage. It’s your first layer of security.

If your host doesn’t offer basic protections, everything else you set up is at risk. I’ve seen sites go down because of malware that should have been blocked at the server level, or backups that weren’t there when they were needed most.

Here’s what I always look for now:

• Free SSL
• Daily offsite backups
• Malware scanning
• Active firewalls

I’ve had reliable results with SiteGround and Bluehost. They handle the essentials behind the scenes so you can focus on your store.

I go over the pros and cons here: how to choose WordPress hosting

2. Always Use SSL (HTTPS)

SSL protects the data your customers share with your site, like passwords, payment info, and contact details. It keeps everything encrypted so no one can intercept it.

Most good hosts include free SSL through Let’s Encrypt, but sometimes you need to turn it on manually in your hosting dashboard. If that doesn’t work, the free plugin Really Simple SSL can handle it for you.

If you don’t see a padlock icon in your browser’s address bar, something’s not set up right, and your visitors will notice.

For a full walkthrough, see my guide on how to add SSL to your WordPress site

3. Keep WordPress, Plugins & Themes Updated

Most hacks happen because something’s out of date. It could be a plugin, your theme, or even WordPress itself.

Updates often include security fixes, so skipping them means leaving known issues open for attackers.

I keep auto-updates turned on for WooCommerce, my theme, and the WordPress plugins I rely on most. Once a week, I do a quick check to make sure nothing was missed.

If I’m not using a plugin or theme anymore, I remove it completely. Even deactivated ones can be a risk.

It only takes a few minutes, but it makes a big difference in keeping your site safe.

4. Use Strong Passwords + Two-Factor Authentication

Weak passwords are one of the easiest ways for bots to break into your site. If you’re using something simple or still logging in as “admin,” it’s time to make a change.

Two-factor authentication, or 2FA, adds an extra layer of security to your login. After entering your password, you’ll need to provide a second code, usually sent to your phone or email.

This way, even if a hacker steals your password, they can’t access your site without that second verification step. It’s one of the best ways to stop unauthorized access and brute force attacks.

Plugins like WP 2FA, Duo, and Wordfence Login Security make setting up 2FA straightforward, even if you’re not tech-savvy.

5. Limit Login Attempts + Add CAPTCHA

Brute force attacks happen when bots try to break into your site by guessing your username and password thousands of times. These automated attempts can overwhelm your login page and succeed if your passwords are weak.

I use the Limit Login Attempts Reloaded plugin to block repeated login attempts after a few failures. It’s quick to set up and makes a big difference.

I also add CAPTCHA to login pages, checkout forms, and contact forms to stop bots from creating fake accounts or submitting spam.

Cloudflare Turnstile works well because it runs in the background and doesn’t slow down real users. WPForms also offers built-in CAPTCHA if you’re using it for your forms.

You won’t notice it much, but it quietly filters out junk before it reaches you.

6. Install a Security Plugin

A good security plugin works in the background to keep threats out, even when you’re not logged in. It can block suspicious traffic, scan for malware, and alert you if something looks off.

I’ve used Wordfence, Sucuri, and iThemes Security on different sites. They each have free versions that offer solid protection, and you can always upgrade later if you need more features.

You don’t need all of them, just pick one and get it running. Most plugins walk you through the setup with a simple wizard, and once it’s active, you’ll start seeing login reports, scan results, and other helpful updates.

For a side-by-side comparison, check out my list of the best WordPress security plugins.

7. Use a Custom WooCommerce Login URL

Most WordPress sites use the default login page at /wp-login.php or /wp-admin, and bots know exactly where to find it. Creating a custom login page helps block automated attacks and makes your store feel more professional.

I use SeedProd to build a custom login page that matches the rest of my site. It’s easy to design and works just like the regular login screen, without being in such an obvious spot.

If you want to set one up, this guide walks through how to change your WordPress admin login URL.

Be sure to bookmark your new login link so you don’t lose access.

8. Secure Your WooCommerce Checkout

The checkout page is where customers share their most sensitive information. If it looks off or doesn’t feel secure, people will leave before completing their purchase.

I always stick with trusted payment providers like Stripe or PayPal. They handle the compliance side, including encryption and fraud prevention, so I don’t have to worry about storing any payment details on my site.

You can even create a custom checkout page with extra functionality.

But, make sure your checkout page:

• Uses HTTPS
• Includes trust badges from your payment provider
• Matches the rest of your site’s design

Avoid any redirects or layout changes that might make visitors second-guess the page.

You can find setup tips here: how to accept Stripe payments in WordPress

9. Back Up Your Site Regularly

Even with strong security, things can still go wrong. A bad plugin update, a simple mistake, or a malware attack can take your store offline without warning.

That’s why backups are part of my core security setup. I don’t wait until something breaks to start backing up.

I use Duplicator, a popular WordPress backup plugin, to create full backups. It packages everything, files, database, and settings, into one downloadable file.

I always store backups offsite, like in Google Drive or Dropbox, so they’re safe even if my hosting server has issues.

For busy stores, daily backups are best. Smaller or newer sites can usually get by with weekly backups, as long as they happen regularly.

Having a good backup means you can recover quickly without starting over.

For the full steps, see my guide on how to back up your WordPress site.

10. Set the Right User Roles

Not everyone needs full access to your WordPress dashboard. Giving admin rights to the wrong person, even by accident, can lead to serious problems like deleted content or security issues.

I only assign the Administrator role to people I fully trust to manage everything. For store staff, I use the Shop Manager role.

It gives them control over orders and products without letting them change plugins or site settings. If someone is only helping with content, the Editor role is a better fit.

WordPress includes several user roles by default, each with its own set of permissions. Choosing the right one from the start helps keep your site safer and easier to manage.

I also review my user list regularly. If I see accounts that haven’t been used in a while, I remove them. It’s one of the simplest ways to tighten up access.

If you want to go a step further, you can password protect parts of your WordPress site to limit access even more.

11. Hide wp-admin + Disable XML-RPC

Two of the most common targets for automated attacks are the login page and a WordPress feature called XML-RPC.

XML-RPC is a system WordPress uses to let apps and services communicate with your site remotely, like the WordPress mobile app or Jetpack plugin. Unfortunately, hackers often exploit it to overload your site with malicious requests or try to break in.

Hiding your login page and disabling XML-RPC if you don’t use it makes your site much harder to attack.

I use iThemes Security to hide the login area and disable XML-RPC without touching any code.

12. Monitor Your Site for Suspicious Activity

Security isn’t just about setting things up once. You need to keep an eye on what’s happening behind the scenes.

I get email alerts for important events like failed login attempts or file changes. Wordfence and Sucuri both offer this and notify you right away if something unusual occurs.

It also helps to watch your traffic. MonsterInsights is a popular Google Analytics plugin for WordPress that makes it easy to track visitors. It helps spot sudden spikes or strange referral sources that could signal bot attacks or spam.

As a backup, I run my site through Google Safe Browsing and VirusTotal about once a month. These tools scan for malware or blacklisting so you can act fast if needed.

13. Understand PCI Compliance

If you accept credit card payments, your store must follow PCI compliance rules. These standards protect payment data and keep customers safe.

The good news is payment providers like Stripe and PayPal are PCI Level 1 compliant. They handle most of the security requirements for you.

That means you don’t have to store sensitive payment info on your site, which lowers your risk.

Still, it’s important to keep your WooCommerce, plugins, and site updated and secure to stay compliant.

Bonus: Add a Privacy Policy + Terms Page

Having a privacy policy and terms page on your store builds trust with your customers. It shows you take their data seriously and follow the rules.

Most countries require these pages by law if you collect personal info or process payments. Even if you’re just starting out, adding them protects you and your business.

You can create these pages easily using WordPress templates or plugins, or generate them with online tools.

For a beginner-friendly guide, check out my post on how to create a WordPress privacy policy.

FAQs About WooCommerce Security

Final Tips for Keeping Your Store Safe

Securing your WooCommerce store doesn’t require a tech degree or hours of work. By focusing on a few key areas like choosing reliable hosting, using SSL, keeping software up to date, and managing user access, you’ll block the most common threats.

I like using SeedProd because it helps me create professional WooCommerce pages quickly and without hassle. When you combine that with a solid security plugin and regular backups, your store will be in a much safer place.

While you’re here, you may also find the following WooCommerce guides helpful:

• Top Mistakes Beginners Make Building WordPress Sites
• Best WooCommerce SEO Plugins for Higher Rankings
• How to Customize Your WooCommerce Shop Page (Without Code)

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

I’ve helped a lot of beginners build their first WordPress websites, and the ones that stand out always have one thing in common, they feel real. The story, the photos, the purpose behind it all. That’s especially true when you’re making a travel website.

Maybe you’re offering tours in your local area. Or maybe you’ve been sharing travel tips on Instagram and want something more official. Either way, having your own site builds trust, helps you get more bookings, and gives you a place to show what you do.

If you’ve been wondering how to make a travel website without hiring a developer, you’re in the right place. With WordPress and SeedProd, you can do it all yourself, with no code needed. I’ll walk you through it step-by-step, even if you’re starting from scratch.

At a Glance: How to Make a Travel Website in WordPress

What You Need to Start Your Travel Site

Before you can build your travel website, you’ll need to set up a few basics first. These are the tools that get WordPress running and ready to customize.

• A domain name
  This is your website’s address (like mytravelbrand.com). Try to pick something short, memorable, and relevant to your niche or destination. Avoid dashes or anything hard to spell.
  
• Web hosting
  This is where your website lives. I recommend Bluehost because it’s beginner-friendly and works great with WordPress. Plus, you get a free domain name and SSL certificate when you sign up. You can also check out my guide on how to choose the best WordPress hosting.
  
• WordPress installed
  Most hosting providers, including Bluehost, install WordPress for you during setup. If not, you can usually do it from your hosting dashboard in just a few clicks.
  
• SeedProd Pro
  This is the drag-and-drop builder I use for everything. It comes with full website kits designed for travel businesses, so you can launch faster without writing any code.

Why I Use SeedProd Instead of a Regular Theme

I’ve tested a lot of WordPress themes, and many look great in the demo but end up being hard to work with. Some have layout limits, confusing options, or features that only work if you upgrade or install extra plugins.

SeedProd replaces your theme completely, so you’re not stuck trying to fit your content into someone else’s design. You can build your whole site visually using simple drag-and-drop blocks.

If you’ve ever spent way too long trying to change a font size or move something on the page, SeedProd is the kind of builder that takes that stress away.

How to Make a Travel Website in WordPress (Step-by-Step)

You’ve got everything you need to get started. In the next few steps, I’ll show you how to build your travel website from the ground up. We’ll start with hosting and setup, then move into designing your pages and adding key features like booking forms and photo galleries.

Step 1: Set Up WordPress Hosting and Domain

The first step in creating your travel website is choosing a web host and registering a domain name. If you’ve never done this before, don’t worry — most hosting providers walk you through the setup.

I recommend using Bluehost. It’s beginner-friendly, officially recommended by WordPress, and gives you everything in one place — hosting, a free domain name, a free SSL certificate, and one-click WordPress installation.

Once you’ve signed up, you’ll have a brand-new WordPress site that’s ready to customize. If you’d like a more detailed walkthrough, here’s my full guide on how to create a WordPress website for beginners.

Step 2: Install and Activate SeedProd

Now that your WordPress site is set up, the next step is installing SeedProd. This is the builder you’ll use to create and customize your travel website.

To begin, go to the SeedProd website and choose the Pro plan. After completing your purchase, log in to your SeedProd account and download the SeedProd Pro ZIP file and copy your license key.

Next, open your WordPress dashboard and go to Plugins » Add New. Click the Upload Plugin button at the top of the page.

Choose the ZIP file you downloaded earlier, then click Install Now.

When the installation is finished, click Activate to enable the plugin.

After activation, you’ll be prompted to enter your SeedProd license key. You can find this key in your SeedProd account area.

If you need help with this step, here’s a quick guide to installing SeedProd Pro.

Once SeedProd is active, you’ll see a new SeedProd tab in your WordPress dashboard. This is where you’ll pick your travel theme and begin building your pages.

Step 3: Choose a Travel Theme with SeedProd

Now it’s time to design your site using one of SeedProd’s ready-made theme kits.

Each kit includes a homepage, about page, contact page, and more. Some are made specifically for travel websites, with space for large photos, trip details, and booking sections.

To get started, open your WordPress dashboard and go to SeedProd » Theme Builder. Then click the Theme Template Kits button to browse the library of designs.

You can scroll through the options or search for a travel-related template. When you find one that fits your style, hover over it and click the checkmark to import it.

SeedProd will automatically set up your pages based on that kit. From there, you can customize everything using the drag-and-drop builder.

Unlike most WordPress themes, you’re not locked into someone else’s layout. You can change anything you want, like fonts, colors, sections, or structure.

For more inspiration, see this list of the best WordPress themes for beginners.

Once your theme is ready, you can start customizing your homepage.

Step 4: Customize Your Homepage and Navigation

Once your theme kit is in place, it’s time to make the homepage your own. This is the first thing most visitors will see, so it should be clear, inviting, and focused on what you offer.

Go to SeedProd » Theme Builder and find the homepage template. Hover over it and click Edit Design to open it in the visual builder.

You’ll see the page layout on the right and all the available blocks on the left. To change any text or image, just click on it.

The editing panel will open where you can update the content, choose new photos, adjust fonts, and more.

This is a good time to:

• Add a hero section with a large background photo and a clear headline.
• Highlight a few featured destinations, services, or tours.
• Add a call to action button that links to your booking form or contact page.

You should also create a navigation menu that links to your most important pages. I recommend keeping it simple with links like Home, About, Destinations, Packages, and Contact.

To edit the header or navigation, open the Header template from the Theme Builder.

From here, you can add a Nav Menu block, choose which pages to include, and adjust the layout to match your design.

Here’s a step-by-step guide on how to create a custom homepage in WordPress.

Once your homepage and menu are set, your site will already be starting to look like a real travel brand.

Step 5: Create a Travel Services or Packages Page

Your services or packages page is where visitors can see what you offer in more detail. Whether you run guided tours, custom travel planning, or weekend getaways, this is the place to explain it all.

To create this page, go to Pages » Add New in your WordPress dashboard. Give your page a title like “Travel Packages” or “Services,” then click Edit with SeedProd to open the visual builder.

You can design the layout however you like using blocks. I recommend starting with a simple heading and a short introduction. In the example below, I’ve created a single destinations page and linked each destination to a separate page with more detailed information.

For each destination page, you can include:

• A title and short description
• Pricing or duration details
• A photo or image gallery
• A button that links to your booking form (I’ll cover that next)

If you want more design inspiration, take a look at this guide on how to create a service page in WordPress.

Once your page is ready, add it to your site’s main menu so it’s easy for visitors to find.

Step 6: Add a Booking Form and Payment Options

If you want to accept bookings or payments through your travel website, the easiest way to do it is with SeedProd’s built-in Stripe Payment block.

Start by opening any page in the SeedProd builder, such as your homepage or destinations page. In the left panel, find the Payment Button block and drag it onto the page.

You can set the amount, update the button text, and write a confirmation message, all from the settings panel.

To collect payments, you’ll need to connect your Stripe account.

Once that’s done, visitors can pay directly on your site using their credit or debit card. This works well for deposits, consultation fees, or full payments for travel packages.

If you plan to sell full packages or digital products, you can use WooCommerce to manage your listings. Just keep in mind that SeedProd’s WooCommerce blocks are only available with the Elite plan.

For extra help, check out this guide on how to accept Stripe payments in WordPress.

Step 7: Show Destinations with Image Galleries

Travel is visual, so this is your chance to let your photos do the talking. A gallery can help potential customers picture themselves at the destination, which makes them more likely to book.

To create a gallery, start by opening any page in the SeedProd builder, like your homepage, services page, or a dedicated “Destinations” page. In the left sidebar, find the Gallery or Advanced Gallery block and drag it onto your page.

From there, click on the block to upload your images. You can group photos by destination, type of trip, or activity.

For example, you might create one section for beach holidays, another for cultural tours, and another for adventure travel.

Here are a few tips to make your gallery work harder:

• Use real, high-quality images. Stock photos don’t have the same impact
• Add short captions or location names if it helps give context
• Make sure your images are optimized so they load quickly on mobile

If you want to improve your SEO, don’t forget to add alt text and use descriptive file names when uploading your photos. These small steps can help your images show up in search results.

Need help? Here’s a guide on how to add a gallery in WordPress.

Once your gallery is live, you’ll have a much stronger visual story to share with your visitors.

Step 8: Add Contact and Testimonials Pages

Visitors often have questions before they book, so having a clear and accessible contact page is important. It gives people a way to reach out, ask questions, or make special requests. Testimonials are also a great way to build trust by sharing real feedback from happy customers.

To build your contact form, I recommend using WPForms.

It’s a beginner-friendly plugin that lets you create forms using a simple drag-and-drop builder. Once you’ve created your form, you can display it on any page using SeedProd’s built-in Contact Form block.

To set this up, create a new page called “Contact” and click Edit with SeedProd. Add a heading and a short message inviting people to get in touch. Then drag in the Contact Form block and choose your form from the dropdown list.

Note: Your form might not display correctly inside the builder preview. This is normal, just save your changes and preview the live page to make sure everything looks right.

For testimonials, you can either create a new page or add a testimonials section to your homepage or services page. In the SeedProd builder, use the Testimonial block to add quotes from happy customers.

Include their name and a brief note about what they booked and what they enjoyed. You can also add a photo if you have one.

Here are a couple of helpful guides if you need a hand:

• How to Create a Contact Form in WordPress
• How to Add Testimonials to WordPress

Once your contact and testimonial pages are live, make sure they’re linked in your navigation menu so visitors can find them easily.

Step 9: Improve Travel Website SEO

If you want more people to find your travel website through search engines like Google, you’ll need to do some basic SEO (search engine optimization). This helps your pages show up when someone searches for things like “guided tours in Italy” or “weekend getaways near London.”

To start, I recommend installing the All in One SEO (AIOSEO) plugin. It’s beginner-friendly and works great with SeedProd.

Once installed, AIOSEO will walk you through a setup wizard. From there, you can:

• Set custom meta titles and descriptions for each page
• Add a focus keyword so search engines understand what your content is about
• Enable schema markup, so your pages can appear in search results with extra details like star ratings or FAQ sections.
• Generate and submit a sitemap, so search engines can crawl your entire site

You should also make sure each page has clear headings, relevant keywords, and alt text for all images. This makes your content easier to understand for both people and search engines.

If you plan to share tips or travel stories, I suggest creating a blog page too. It’s a great way to drive traffic and answer common questions that potential customers might be searching for.

For step-by-step help, check out this guide on WordPress SEO made simple.

Even a few small improvements here can help more people discover your business online.

Step 10: Preview and Publish Your Travel Website

Before you launch your site, it’s a good idea to preview everything and make sure it looks good on all devices. Most people will visit from a phone, so mobile design really matters.

Open the SeedProd Theme Builder and choose one of your page templates. your homepage is a good place to start. Click Edit Design to open the visual builder.

In the bottom menu, click the mobile icon to switch to the tablet preview. This lets you see how your page looks on smaller screens.

Check your headings, images, spacing, and buttons. If anything looks off, you can adjust it right in the builder.

You can also toggle between desktop, and mobile to test different layouts before going live.

Once everything looks good, go back to SeedProd » Theme Builder and turn on the Enable SeedProd Theme toggle in the top right corner.

This will publish your custom design and make your travel website live for the world to see.

Now you’re officially online and ready to start sharing your business.

Frequently Asked Questions (FAQs)

Looking Ahead

You don’t need to be a developer to build a great travel website. With WordPress and SeedProd, you can launch a professional-looking site that works on any device and grows with your business.

Begin with your homepage, contact form, and a few key pages. Once those are live, you can build out the rest over time.

If you’re ready to begin, SeedProd’s drag-and-drop builder makes the whole process easier.

Want to keep growing your site? These guides can help you take the next step:

• How to Create an About Page in WordPress
• How to Build an Email List in WordPress
• How to Create a Custom WordPress Theme Without Code
• How to Build a Personal Trainer Website in WordPress
• How to Create an Effective Event Landing Page in WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

When I built my first WordPress site, I made almost every mistake you can think of. I chose the wrong theme, added far too many plugins, and had no idea what a clear layout even looked like.

If you’re just getting started, it’s easy to fall into the same traps. There are so many tools to choose from, and it’s hard to know what actually matters.

The good news is every mistake on this list is easy to fix once you know what to look for. In this post, I’ll walk you through some of the most common beginner mistakes building WordPress sites and show you how to avoid them.

Common mistakes building WordPress sites:

Why Your Site’s First Impression Counts

Your website has a fraction of a second to make a good first impression. In fact, one study found that it takes users just 0.05 seconds to form an opinion about a website’s design and decide whether to stay or leave.

If your site loads slowly or looks confusing, people will leave before they even read a word. Fixing problems after the fact takes way more time than doing things right from the start.

Most of the mistakes in this guide have nothing to do with coding. They’re about how your site looks, how easy it is to use, and if it does what it’s supposed to do. By understanding these early on, you’ll save yourself hours of frustration and end up with a site that feels more polished and professional.

Beginners Mistakes Building WordPress Sites

When you’re building your first WordPress site, it’s easy to get caught up in picking colors, choosing plugins, or trying to make everything look “just right.” But without a solid foundation, even the best-looking sites can fall flat.

Here are the top mistakes I see beginners make and what you can do instead to build a site that’s simple, professional, and actually works.

1. Skipping the Layout Plan

It’s tempting to jump straight into the editor and start dragging things around. But without a layout in mind, your pages can end up cluttered, hard to follow, or missing important elements.

Before you start designing, it helps to sketch out a rough wireframe or jot down a quick outline. Ask yourself: What do I want someone to do on this page? Should they fill out a form, click a button, or read more?

Once you know the goal, it’s much easier to build around it.

I like using SeedProd’s wireframe website templates to quickly test different layouts.

And if you need more ideas on how to set up your theme and design, you can check out how to create a custom WordPress theme without code.

2. Designing Without a Clear Goal

It’s easy to get carried away with colors, images, and fun design elements. I’ve definitely been there. But the truth is, a good-looking page isn’t always a useful one.

Every page on your website should have one clear goal. That might be collecting an email address, getting someone to book a call, or encouraging them to read another blog post.

When there’s no goal, visitors aren’t sure what to do next. They scroll, get a little lost, and leave.

The best way to stay focused is to choose your goal first, then build your page around it. For example, if your goal is email signups, you’ll want to keep the form above the fold and use a strong call-to-action that stands out.

Websites with a contact form above the fold see higher conversion rates, like the 2.5% conversion rate compared to 1% when the form is placed further down the page.

For more help with crafting high-converting pages, check out how to create a landing page that achieves your goals.

3. Choosing a Complicated or Bloated Theme

It’s easy to get drawn in by flashy demo themes with sliders, animations, and built-in features for everything. But these “do-it-all” themes often come with extra code that slows your site down and makes simple edits frustrating.

Lightweight themes are usually a better choice. They load faster, are easier to manage, and give you more control over how your site works. The fewer moving parts you have, the less likely something will break or need troubleshooting.

That’s why I prefer using a WordPress page builder with a clean foundation. You can start with what you need and add custom sections without digging through settings.

If you’re looking for some great theme options, see the best WordPress themes for speed and simplicity.

4. Poor Visual Design Choices

When I made my first site, I wanted it to “stand out.” So I used three different fonts, lots of bold colors, and every design trick I could find. It ended up looking more like a flyer for a school talent show than a professional website.

It’s a mistake I see a lot. New site owners try to make things “pop” by adding too many styles or flashy elements. But more often than not, it just creates clutter and makes your site harder to read.

Here’s what works better:

Stick to one or two fonts, choose two base colors with one accent, and give everything plenty of breathing room. Whitespace isn’t empty, it actually helps guide people’s eyes and makes your content easier to digest.

Visual builders like SeedProd often make this easier by offering global style settings. You can set your fonts and colors once, and apply them across the whole site to keep everything consistent.

That way, your pages look like they belong together, and visitors can focus on your message instead of a rainbow of design choices.

If you need more content ideas, check out how to write an about us page that fits seamlessly into your design.

5. Confusing Navigation Menus

One of the fastest ways to lose a visitor is to make them think too hard about where to click next. I’ve seen menus with ten or more items crammed into the top bar, each with dropdowns, icons, and clever labels that mean nothing to someone new.

The truth is, your navigation doesn’t need to be clever. It needs to be clear.

Try to limit your top-level menu to five to seven items. Use simple, direct labels like “About,” “Services,” or “Contact.”

And always think about what someone might be looking for when they land on your site. If it takes more than a few seconds to find it, there’s a good chance they’ll leave.

Your homepage design might grab their attention, but your menu is what helps them take the next step. If people can’t find the content they came for, they’re more likely to give up.

In fact, one study found that websites with hidden navigation menus saw a 20% drop in content discoverability compared to sites with visible or combo-style navigation.

For more help with your menu, see this guide on how to customize the WordPress menu.

6. Uploading Unoptimized Images

This one’s an easy mistake to make. I used to grab images straight from my phone or design tool and upload them without a second thought. The problem? Those files were huge, and my pages took forever to load.

Large image files are one of the biggest reasons WordPress sites slow down. And when your site is slow, people leave.

According to the HTTP Archive, images make up more than 50% of the average page weight.

The fix is simple. Before you upload an image, run it through a free tool like TinyPNG or Squoosh. Try to keep images under 200 KB whenever you can, especially for hero sections or blog post graphics.

Clean, lightweight images make your site feel faster and more professional. They’ll help with SEO too.

7. Neglecting Mobile Design and Device Testing

It’s easy to forget about mobile when you’re building on a laptop or desktop. But what looks great on a big screen can fall apart on a phone. Text gets too small, buttons are hard to tap, and layouts shift in strange ways.

Mobile traffic now accounts for more than half of all website visits. So if your site doesn’t work well on a phone, most people won’t stick around long.

To avoid this, take a mobile-first approach. Design for smaller screens first, then check how things scale up.

Drag-and-drop page builders make this easy by letting you preview and adjust layouts on different devices before you hit publish.

For a more detailed guide on optimizing your landing pages for mobile, check out how to create a mobile-friendly landing page.

8. Forgetting to Optimize for Speed

Speed is one of those things you don’t always notice until it becomes a problem. I’ve clicked on plenty of websites that looked promising, only to back out because the page didn’t load fast enough.

Site speed affects everything. It impacts how long people stay on your site, how well it ranks in search results, and how likely visitors are to take action.

One of the most common issues I see on beginner sites is having too much going on behind the scenes. Too many plugins, oversized images, and bloated themes can all slow things down.

This is one of the reasons I like using SeedProd. It’s lightweight, fast, and doesn’t add a bunch of extra code you don’t need. You can build entire pages or even full themes while keeping your site running smoothly.

Here’s an example of a personal website that I built using SeedProd and it’s Google Page Speed Insights score:

A faster site creates a better experience, builds trust, and gives your visitors a reason to stick around.

9. Using Generic or Placeholder Content

I can’t tell you how many times I’ve visited a site and seen “Lorem ipsum” still sitting on the page. It might seem like a small detail, but placeholder text can make your site feel unfinished and untrustworthy.

Writing content is one of the hardest parts of building a website, so it’s no surprise that people put it off. But even a rough draft is better than nothing. Real words give your site personality, help with SEO, and show visitors that you’re a real business.

Some page builders, including SeedProd, offer built-in AI text tools that can help you get started. It’s a quick way to generate ideas or fill in common sections when you don’t know what to write.

For help getting started, see my guide on how to use AI to write content for your website.

10. Skipping Accessibility Basics

Accessibility can feel like an advanced topic, but it’s something every site should include from the beginning. If your site is hard to read, navigate, or interact with, you could be locking out a big group of people.

Simple things make a big difference. Use readable font sizes, make sure your text has enough contrast against the background, and add alt text to your images so screen readers can describe them.

These small changes help more people use your site and improve your SEO too.

11. Ignoring Lead Generation Basics

A lot of new site owners focus on design and content but forget to include a way to stay in touch with visitors. If there’s no signup form or email capture, people might visit once and never come back.

Lead generation might sound like a marketing term, but it’s really just about building relationships. A simple email form on your homepage, landing page, or blog sidebar gives people a way to hear from you again.

You don’t need anything fancy. A clear headline, a short description, and one field for an email address is enough to get started.

For more on converting visitors, see how to convert website visitors into customers.

12. Forgetting to Add Trust Signals

When someone lands on your website for the first time, they’re asking themselves one big question: can I trust this?

That’s why adding a few simple trust signals is so important. These include things like customer testimonials, star ratings, logos from companies you’ve worked with, or even a quick line that explains how long you’ve been in business.

With SeedProd, you can use the testimonial blocks to highlight reviews from past clients.

You can also add logos, trust badges, or a brief “About Us” section with your credentials and experience, right on the page you’re building.

These elements will help build credibility and make visitors feel more confident about your website.

Frequently Asked Questions

Build Smarter from the Start

Every mistake on this list is something I’ve either made myself or seen others run into. The good news is you don’t need to get everything perfect on the first try. What matters most is building your site with a clear plan, learning as you go, and focusing on what actually helps your visitors.

Using a drag-and-drop builder like SeedProd has made the whole process easier for me. It removes the guesswork and lets you focus on creating pages that look great and work well without needing to mess with code or hiring developers.

If you’re looking to dive deeper into WordPress and improve your site, check out these helpful guides:

• How to Build a Personal Trainer Website
• How to Create a Real Estate Website in WordPress
• How to Create a Sales Funnel in WordPress
• How to Design a Restaurant Website
• How to Create a Webinar Registration Page
• How to Add Google Analytics to WordPress

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

Have you ever tried to change a color or hide something on your WordPress site, only to find there’s no option for it? I’ve been there too. I remember spending way too long looking through my theme settings for a simple font tweak that just wasn’t possible.

That’s when I learned about custom CSS. It’s a quick way to fix small visual issues on your site, without editing theme files or hiring a developer.

If you’re new to this, don’t worry. You don’t need to know how to code or understand how websites work under the hood.

In this guide, I’ll show you beginner-friendly ways to add custom CSS to WordPress. I’ll also walk you through my favorite tool for the job, SeedProd, which makes the whole process much easier.

Methods to Add Custom CSS in WordPress:

What Is Custom CSS?

CSS stands for Cascading Style Sheets. It’s a simple language that controls how your WordPress site looks.

For example, this bit of CSS changes a heading color to red:

h1 {
  color: red;
}

And this one hides an element on the page:

.hidden {
  display: none;
}

You don’t need to write code like this from scratch. Most of the time, you’ll just copy and paste it into the right place.

The key is knowing where to put your custom CSS, and that’s exactly what I’ll show you next.

Why Add Custom CSS in WordPress?

Sometimes you want to change a button color, center a heading, or remove a bit of extra spacing, and your theme doesn’t give you a way to do it.

That’s where custom CSS comes in. It gives you control over the small design details that make your site look and feel just right.

With CSS, you’re not stuck with the default WordPress theme settings. You can fine-tune your layout, style, and spacing without switching themes or installing extra WordPress plugins.

Just remember: CSS helps tweak your design, but it won’t fix bigger visual mistakes that custom CSS can’t fix, like cluttered layouts or poor navigation.

So, how do you actually add custom CSS in WordPress?

There are a few different ways, but I’ll start with the one I use most often, and the one I recommend if you want full control without the hassle.

1. Add Custom CSS with SeedProd (My Favorite Way)

If you’ve never used SeedProd before, it’s a drag-and-drop WordPress builder that makes customizing your site super easy, even if you’re not a developer.

I use it all the time because I can build full themes or landing pages without touching any code. And when I do want to add a bit of CSS, SeedProd gives me a simple place to do it.

Before we get into the steps, it helps to have SeedProd set up on your site. If you haven’t used it yet, here are a couple of beginner-friendly tutorials to help you get started:

• How to Create a Custom WordPress Theme Without Code
• How to Create a Landing Page in WordPress

Once you’ve built a landing page or theme with SeedProd, you’re ready to add your own custom CSS. Let’s start with how to do that on a single landing page.

How to Add CSS to a Landing Page in SeedProd

To get started, open your WordPress dashboard and go to SeedProd » Landing Pages.

Find the landing page you want to edit and click the Edit link next to it.

This will open the SeedProd page builder. In the bottom-left corner, click the gear icon to open your Global Settings.

From the left-hand sidebar, click on the Custom CSS tab.

Now paste in your CSS. For example, here’s one that styles your paragraph text:

p {
  font-style: italic;
  color: #444;
}

Click the Save button in the top-right corner.

You can then preview your page to see the saved changes live on your website.

How to Add Global CSS with SeedProd’s Theme Builder

If you’re using SeedProd’s Theme Builder to design your entire site, you can apply custom CSS that works across every page.

To get started, open your WordPress dashboard and go to SeedProd » Theme Builder.

Find the template called Global CSS and click Edit Design.

Inside the builder, click the gear icon in the bottom-left corner to open Global Settings.

From the left-hand sidebar, click the Custom CSS tab.

Click the Edit Custom CSS button. This opens the WordPress Customizer in a new window.

In the Customizer, click Additional CSS, then paste in your code.

For example:

p {
  font-style: italic;
}

This will make all paragraph text across your site appear italic.

Click Publish to save your changes and apply them sitewide.

You can now refresh your page to see the update live.

This method is helpful for making global style changes like font adjustments, spacing, and color tweaks.

2. Add Custom CSS in WordPress Without a Page Builder

If you’re not using a page builder like SeedProd, you can still add custom CSS directly in WordPress. The steps depend on the type of theme you’re using, either a classic theme or a block theme.

Classic themes use the older Customizer tool and often rely on widgets and page templates. Block themes, on the other hand, use the newer Site Editor, which lets you design your whole site with blocks.

Let’s start with classic themes.

Use the WordPress Customizer (Classic Themes)

In your WordPress dashboard, go to Appearance » Customize.

From the Customizer menu, click on Additional CSS.

A text box will appear where you can paste your custom code. For example:

p {
  color: #0073aa;
}

This changes all paragraph text on your site to a shade of blue.

You’ll see a live preview of your changes on the right as you type.

When you’re happy with how it looks, click the Publish button to save your changes.

This method works well with older themes that support the Customizer, and it doesn’t require any WordPress plugins.

Use the Site Editor (Block Themes)

If your WordPress site uses a block theme, you’ll manage your design using the full Site Editor instead of the Customizer.

To begin, go to Appearance » Editor in your WordPress dashboard.

In the left-hand sidebar, click the Styles icon. It looks like a half-moon or a paint palette.

Then click the small pencil icon labeled Edit Styles.

You’ll now see the WordPress editor. In the top-right corner of the screen, click the three-dot menu (⋮) and select Additional CSS from the dropdown.

Paste your custom code into the box. For example:

p {
  color: #0073aa;
}

This will change the paragraph text color across your entire site.

Click Save in the top-right corner to apply the changes.

If you don’t see the Additional CSS panel, your block theme may not support it. In that case, you can use a plugin like WPCode or switch to a builder like SeedProd.

3. Use a Custom CSS Plugin

If your theme doesn’t support the Customizer or Site Editor, or if you just want a clean way to manage your CSS in one place, I recommend using a plugin like WPCode.

WPCode is a lightweight WordPress plugin that lets you safely add custom code snippets, like CSS, HTML, JavaScript, or PHP, without editing your theme files.

Once you’ve installed and activated WPCode, go to Code Snippets » + Add Snippet in your WordPress dashboard.

Click the box that says Add Your Custom Code (New Snippet) and give your snippet a name, like Custom CSS Styles.

Under Code Type, select CSS Snippet from the dropdown.

Now paste your CSS into the code box. For example:

p {
  color: #0073aa;
}

Scroll down and choose Auto Insert to apply the CSS across your entire site.

Then click Save Snippet and toggle the switch at the top to Active.

That’s it! Your custom styles are now live across your site, and you can come back to this snippet anytime to make changes.

4. Edit Your Theme Files (Not Recommended)

This method only works if you’re using a classic theme. Block themes don’t include access to the Theme File Editor in the WordPress dashboard.

If you’re using a classic theme, and you’re comfortable editing code, you can add custom CSS directly to your theme’s style.css file. But I don’t recommend this unless you know what you’re doing.

When you edit theme files directly, your changes can be lost during updates. You also won’t see a live preview, and even a small typo can break your layout.

That said, if you’re using a child theme or know how to restore your site if something goes wrong, here’s how to do it.

Go to Appearance » Theme File Editor in your WordPress dashboard.

From the list of files on the right, click on style.css.

Scroll to the bottom of the file and paste your CSS. For example:

p {
  color: #0073aa;
}

Click Update File to save your changes.

Only do this if you’re using a child theme or know how to safely restore your site. For most users, tools like SeedProd or WPCode are much safer options.

Bonus: Target Custom CSS to Pages or Blocks

Sometimes you don’t want your CSS to affect the whole site, you just want it to apply to one page or a single block. You can do that by using page IDs or custom CSS classes.

Using Page IDs in WordPress

Every page in WordPress has a unique ID, and you can use that to target styles for just that page.

To find the page ID, visit the page in your browser, right-click anywhere, and choose Inspect.

In the code, look for the <body> tag. It will include a class like page-id-37.

You can then use that in your CSS like this:

.page-id-37 p {
  color: green;
}

This will only change the paragraph text color on that specific page.

Using SeedProd’s Block Settings

If you’re using SeedProd, you can target specific blocks by adding a custom class name.

Open your page in the SeedProd builder and click on the block you want to style. In my case, I want to style a specific heading block.

In the left-hand panel, go to the Advanced tab, look for the Attributes option, and expand it.

Find the field labeled CSS Class and add a class name like my-special-style.

Then, in your global or page-level Custom CSS box, add something like this:

.my-special-style {
  background-color: #fff7e6;
  border-radius: 10px;
}

After saving and previewing the page, you’ll see your changes on that specific block without affecting the rest of your site.

FAQs About Adding Custom CSS in WordPress

Ready to Customize Your WordPress Site?

As you’ve seen, there are several easy ways to add custom CSS in WordPress, even if you’re not a developer.

You can style individual blocks, tweak your whole theme, or make small changes that help your site look exactly the way you want. Whether you prefer using SeedProd, WPCode, or one of the built-in WordPress tools, the important thing is that you don’t need to feel stuck with your theme’s defaults.

If you want more control without editing theme files, SeedProd is the easiest way to build and style your pages, no code required.

Want to keep customizing your WordPress site? Here are some guides I recommend next:

• How to Edit Your WordPress Homepage
• How to Customize Headers in WordPress
• How to Add Testimonials to WordPress Pages
• How to Create a Custom 404 Page in WordPress
• How to Add a Contact Form in WordPress