A website shouldn’t just exist – it should actively drive your business. Visser Labs discovered their outdated site was holding them back. It loaded slowly and frustrated anyone trying to update it.

That’s where SeedProd came in. It transformed Visser Labs’ website into a sleek, conversion-focused machine.

This case study reveals how SeedProd helped Visser Labs:

• Boost site speed
• Empower non-developers
• Drive conversions

Meet Visser Labs

Visser Labs, a cutting-edge WooCommerce plugin company, was let down by their website. It didn’t showcase their innovative spirit.

CEO Josh Kohlbach explains the issue:

“We needed a scalable, fast site that was easy to edit by our team of non-dev marketing people, while still providing a way to manage the custom code snippets and customizations we needed on the technical side.“

Challenges Faced

Visser Labs’ website, built in the mid-2010s, showed its age.

The dated design and inflexible structure hindered updates. This rigidity forced them to rely on a developer for any changes, diverting time and resources from their core product.

But the biggest issue was conversions. The website simply failed to guide visitors towards becoming customers.

Visser Labs knew they needed a fresh, user-friendly platform to showcase their products and drive sales.

How Visser Labs Used SeedProd

Visser Labs discovered the answer in SeedProd. This solution offered the perfect blend of ease of use and performance.

CEO Josh Kohlbach explains why:

“I found SeedProd as easy to use as any page builder and slightly faster than some of the bigger editors that load lots of JavaScript on the page.

The fastest thing I liked was being able to start with a provided theme and customize it. This had 80%+ of the site done in about 2 hours.”

The Results

SeedProd transformed Visser Labs’ website into a sleek, conversion-focused machine. The design overhaul boosted speed and responsiveness instantly.

The biggest win? A dramatic 10%+ increase in conversion rates on their pricing page.

“The old site wasn’t converting very well,” recalls Kohlbach. “Just having a proper pricing table and detailing features took the pricing page conversion up over 10%, which is a very important page.”

SeedProd further delighted Visser Labs with its seamless integration with other essential WordPress plugins and tools.

“I really love how SeedProd plays nicely with other plugins,” Kohlbach enthuses.

“We paired SeedProd with other no-code tools like FunnelKit Builder (for our custom WooCommerce checkout look & feel) and WPCode for code snippets that we can turn on and off easily without having to push changes to the website files.”

Lessons Learned and Tips for Users

Visser Labs’ experience with SeedProd offers businesses a roadmap for their own website optimization.

Start with a clear vision.

“Know what you want from your site, who is going to be editing it in the long term, and ask yourself if there’s an easier way to get it done faster,” advises Kohlbach. 

Next, “think about how no-code tools can help you with your long-term goals.”

Finally, Kohlbach stresses the importance of balancing conversion rates with team efficiency.

“I would remind that conversion rate is important, but so is your team’s time. But these days, it’s very reasonable and possible to have both.”

Summary

Visser Labs’ success with SeedProd highlights the power of simplifying your website.

They transformed their site into a conversion machine – all without relying on developers. This streamlined approach boosted their conversion rates by a remarkable 10%.

If you want to create a sleek, high-converting website without technical headaches, SeedProd is your answer.

SeedProd’s easy-to-use WordPress website builder unlocks your site’s true potential and drives growth.

If you’re curious about how other brands are using SeedProd, please see our other case studies:

• How Mustard Seed Created High Converting Landing Pages
• How OptinMonster Reduced Cost Per Acquisition by 47%

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

Are you looking to launch your website without showing the messy construction phase to your visitors? Need an easy way to rank in search engines before your site launches?

Mustard Seed used SeedProd to build client websites and drive traffic to newly launched sites, and it paid off big time. Now they use SeedProd on most client projects, helping them grow their client base, and secure loyal customers.

Let’s look at how they did it.

Meet Mustard Seed eCommerce Inc

Mustard Seed eCommerce, Inc is a boutique digital agency specializing in developing WordPress websites. They’ve been building innovative and engaging website solutions for clients since 1998.

As a website development company, Mustard Seed is always looking for creative products in the WordPress ecosystem to help them offer the best possible solutions to clients.

Geoff McKay, Vice President and Co-Founder of Mustard Seed, talked to us about how he uses SeedProd to launch and drive targeted traffic to client websites.

How Mustard Seed Uses SeedProd

Geoff had a system in place for launching client websites from the beginning.

He’d manually create a temporary landing page to notify visitors that a website was under construction. That way, he could design and build the final website for clients in private.

When the site went live, he’d manually remove the landing page and reveal the finished site.

Even though his current solution worked, it took a lot of time to manually create each page from scratch. Moreover, this type of page had several issues:

• The page was text-based and generic
• It didn’t have a call-to-action or full-screen background image to grab attention
• There wasn’t an easy way to allow clients to preview the project without going live

Geoff was sure that there must be a better way to announce the launch of a new website.

And he was right.

After discovering SeedProd, Geoff could choose from 150+ pre-made designs and spin up professional landing pages for his clients in less than 30 minutes.

Here’s what he had to say about the experience:

“SeedProd gives us a huge advantage because we can roll out a “Coming Soon” landing page for our client almost immediately. Our clients see tangible results as soon as we begin working with them, without having to wait until the entire project is finished.

We particularly like the Sales, Webinar, and Lead Squeeze templates with their prominent Call-To-Action buttons and Lead Capture forms.”

Taking a closer look, we see that Geoff uses SeedProd for client websites in several ways.

Get Instant Feedback from Clients

Did you know that 94% of negative feedback on a website is related to design?

If you’re not on the same page as your client, it’s a lot harder to build a site that fits the needs of their business and target audience.

Luckily, Geoff could tackle that issue with SeedProd’s built-in Access Controls for coming soon and maintenance pages. It allowed Geoff to give clients a secret link to bypass the coming soon page and view the site’s progress.

From there, they could provide valuable feedback to ensure the project ran smoothly.

Rank in Search Engines Before Launching

Access wasn’t the only thing that Geoff could offer his clients. He could also provide them with a head-start ranking their sites in search engines.

Google can crawl and index SeedProd’s coming soon pages. So instead of returning broken links and errors that search engines won’t index, it tells Google your site is ready to rank.

With 23% of all website visits starting from organic search results, ranking early in search engines allowed Geoff to generate traffic for his clients before the website launched. 

Generate Leads from Day 1

Ever wondered how to promote a website before launch? It’s pretty tricky if your business doesn’t have many customers.

But if you start building an email list, you can keep people interested in your company updated about your website’s progress and ask them to spread the word.

For example, you can send newsletters before, during, and after launch day to generate a buzz and excitement. Inside the newsletters, you can also offer a discount or prize in exchange for sharing your site on social media.

72% of customers prefer email as their primary channel for business communication. So Geoff needed to help his clients build an email list and promote their site.

He did that by using SeedProd’s drag-and-drop content blocks, including:

• Optin form to collect email addresses before launch
• Social media buttons to boost followers and brand awareness

• Countdown timer to create urgency and excitement

• Testimonials for valuable social proof and to build trust
• Images to engage visitors and keep them on-site longer

Here’s what Geoff had to say about this:

“Before SeedProd, our clients had to wait until the website was launched to see results. Now they benefit immediately from a professional “Coming Soon” landing page that gets noticed.

Our clients can easily gain email subscribers and social media followers starting from the first day of the website project, instead of having to wait until the final site is deployed.”

Easier WordPress Theme Development

Geoff has been using SeedProd since 2014, so he’s seen the plugin develop from a simple coming soon plugin to a full-blown WordPress website builder.

In Geoff’s words, the recent addition of the WordPress Theme Builder is a “game-changer” for web design and development.

A typical WordPress site can take months to create, depending on the project’s complexity. One blog estimates it can take up to 14 weeks from start to finish:

• 3 weeks discovery
• 6 weeks design
• 3 weeks development
• 2 weeks modifications

However, Geoff found that he could slash that time significantly with SeedProd’s Theme Builder. Instead of coding each part of a custom WordPress theme from scratch, he quickly created a fully customized theme and automatically generated all the required CSS.

Geoff had this to say:

“The Theme Builder allows us to separately manage the Header, Footer, and Sidebar. In addition, we can customize the look and feel of Pages, Posts, Blog Index, Archives, Search, and Homepage.

WordPress Theme development has never been so easy.”

Results

Using SeedProd, Geoff made his web design and development process faster, easier, and more productive.

Additionally, before launching their sites, he helped his clients to:

• Generate leads and contacts
• Raise brand awareness
• Rank in search engines
• Engage their target audience

Summary

Generating results for your clients doesn’t need to be slow and complicated.

With just a few clicks, SeedProd lets you create custom WordPress themes and landing pages quickly and efficiently. That way, you can save time building and designing sites and spend more time ensuring your clients have what they need.

In the end, SeedProd can help you build your reputation as a quality business that delivers results.

“We have trusted SeedProd for many years, and our first-hand experience has been excellent. The SeedProd plugin is always improving, with new features being added on a regular basis. 

And, SeedProd support has always been there when we need it.”

Geoff McKay, Vice President and Co-Founder of Mustard Seed eCommerce Inc.

If you’re curious about how other brands are using SeedProd, please see our other case studies:

• Visser Labs’ Secret Weapon: A Website That Converts 10% Better
• How OptinMonster Reduced Cost Per Acquisition by 47%

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.

Do you want to boost your sales faster without maxing out your budget?

If you’re thinking of running pay-per-click (PPC) campaigns, then you need SeedProd. It lets you spin up landing pages quickly without code, helping you skyrocket your conversion rates and reduce the cost of each sale.

That’s exactly what OptinMonster did. Discover how they reduced their cost per acquisition (CPA) and increased conversions for their PPC campaign in this case study.

What’s Cost Per Acquisition (CPA), and Why is it Important?

CPA means how much it costs to quire new customers. For example, if you’re running an advertising campaign, it’s the cost of each person that clicks your ad and buys your product or service.

Cost per acquisition is crucial because it determines your return on investment (ROI). Even if hundreds of people click your ad, it isn’t successful if those clicks don’t convert into sales.

To put it in simple terms, CPA helps you learn how much new customers are costing you. That way, you can decide if you need to change your advertising strategy.

It also helps you manage your advertising costs because you only pay when users complete your chosen action.

If you want to reduce costs, keep reading to learn how OptinMonster used SeedProd to reduce its CPA. 

Meet OptinMonster

Ever heard of optin forms? They help you target website visitors at the right place and time to encourage them to sign up.

OptinMonster is a powerful lead generation software that allows you to create attention-grabbing optin forms that are proven to boost conversions. Their goal is simple: to help you turn website visitors into email subscribers and customers.

Yet even a powerhouse in lead generation needs help spreading the word and boosting its customer base.

Previously, OptinMonster used a typical product landing page made in-house to convert visitors. The problem with this was the conversions were low and the cost per acquisition high.

To combat that, they decided to run a PPC advertising campaign. But there was still the issue of building a landing page to go with it that was fast, lightweight, and optimized for conversions.

That’s when they turned to SeedProd, and the results were incredible. OptinMonster shared their results and experience with us.

How OptinMonster Uses SeedProd

OptinMonster’s goal with SeedProd was to promote its powerful popup builder with targeted PPC campaigns to boost its customers.

To achieve that, they created a PPC landing page with SeedProd’s drag-and-drop page builder.

It took OptinMonster less than 30 minutes to build this landing page with SeedProd. As you can see, they used several built-in features to make the page more engaging and trustworthy.

Animated Headlines

The animation in the headline quickly draws attention to the page’s primary focus. It was super easy to create with SeedProd’s Animated Headline block.

All they needed was to choose a part of the text to animate, select an animation style and adjust the colors.

Video

Another excellent choice was including a video. Video is more engaging than text alone and helps visitors understand how your product or service works. 

Using relevant video content on landing pages can increase conversions by 86%. That makes it the go-to solution for hooking visitors and moving them towards your goal.

Luckily, SeedProd’s Video block lets you drop a link to a video and automatically embed it on your page. It works for most video platforms, including YouTube, Vimeo, and many more.

Social Proof

You’ll notice that OptinMonster also used social proof on its landing page.

Repurposing testimonials and reviews on landing pages can increase trust and conversions. Consumers prefer them too: around 60% think user-generated content like reviews is the most authentic content type.

OptinMonster used social proof in 3 different ways:

1. Statistics in the subheading reassure visitors that millions of websites use the product.
2. Logos from popular brands show even big names trust OptinMonster, giving them authority.
3. Testimonials show potential customers that business owners like them are happy with their experience, further improving trust.

We love how OptinMonster used SeedProd’s Testimonials block to create a sliding carousel. It’s an easy way to add multiple testimonials on a page without taking up too much space.

All it takes is adding your testimonial content and clicking a few carousel settings. The result is actionable social proof that works beautifully on any screen size or device.

Results

Using SeedProd’s easy page builder, OptinMonster made a PPC landing page that suits their brand voice and style and convinces users to convert.

Here are the results:

• Reduced cost per acquisition (CPA) by 47.20%.
• Increased conversions by 340%.
• Improved click-through rate by 13.30%.

Summary

By creating a PPC landing page with SeedProd in just a few clicks, OptinMonster slashed the cost of each new customer by almost half and significantly increased their click-through rate and conversions.

Want to see similar results for yourself? Sign up for your 100% risk-free SeedProd account below:

If you’re curious about how other brands are using SeedProd, please see our other case studies:

• Visser Labs’ Secret Weapon: A Website That Converts 10% Better
• How SeedProd Made Web Development More Productive for Mustard Seed

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

You can also follow us on YouTube, X (formerly Twitter), and Facebook for more helpful content to grow your business.